Oven Messages Rapp Collins Brazil para SuperGasbras

Oven Messages

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Sector Autoridades de protección ambiental y conservación de la energía
Media Publicidad en TV y cine, Direct
Mercado Brasil
Agencia Rapp Collins Brazil
Chief Creative Officer André Pasquali
Creative Director Felipe Andrade
Art Director Felipe Andrade, Bruno Athayde, Alfredo Mariano, Luiz Barreto
Copywriter Tiago Trindade
Agencia de production Trator Filmes
Director Cláudio Cineli
Publicado diciembre 2017

Creditos y descripciones

Category: Industrial, Agriculture
Media: Film
Client: SHV Energy
Brand: SuperGasbras
Agency: Rapp
Geo: Brazil
Advertising Agency: RAPP, São Paulo, Brazil
Chief Creative Officer: André Pasquali
Creative Director / Art Director: Felipe Andrade
Art Directors: Bruno Athayde, Alfredo Mariano, Luiz Barreto
Copywriter: Tiago Trindade
Production: Trator Filmes
Director: Cláudio Cineli
Music / Sound Production: Hefty
Planning: Simone Santos
Social Media: Leonardo Bressani, Laura Peres
Business Intelligence: Marco Marques, Otavio Dias
Media: Bruno Oliveira, Maurecy Júnior
Agency Producer: Thiago Durães
Published: December 2017
Synopsis:
Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created “Oven Messages,” a beautiful Christmas campaign for Supergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we’d like to give RAPP Brazil a big round of applause!