Swedish Armed Forces (SwAF) Publicidad en TV y cine BREAKFAST DDB Stockholm

BREAKFAST

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Sector Gobiernos y otras autoridades
Media Publicidad en TV y cine
Mercado Suecia
Agencia DDB Stockholm
Director Mikael Marcimain
Creative Director Magnus Jakobsson, Fredrik Simonsson
Art Director Lisa Granberg, Daniel Mencak
Copywriter Martin Lundgren
Producer Mattias Coldén, Lia Eliasson
Account Supervisor Sandra Kaludjercic Bergman, Peter Kamstedt
Editor Gustav Öström
Publicado marzo 2013

Creditos y descripciones

Advertiser: SWEDISH ARMED FORCES
Agency: DDB STOCKHOLM
Category: Public Awareness Messages
Art Director: Daniel Mencák
Creative Director: Fredrik Simonsson
Art Director: Lisa Granberg
Creative Director: Magnus Jakobsson
Copywriter: Martin Lundgren
Producer: Mattias Coldén
Account Supervisor: Peter Kamstedt
Account Manager: Tina Munck
Editing Company: Chimney
Planner: Cornelia Wangel
Director Of Photography: Jallo Faber
Agency Producer: Elisabet Halming
Editor: Gustav Öström
Producer: Lia Eliasson
Director: Mikael Marcimain
Account Supervisor: Sandra Kaludjercic Bergman

Brief Explanation
We follow a girl who’s preparing her breakfast, alone in a kitchen. When she’s done setting the table she suddenly stops. She picks up her smartphone and starts to take pictures of the breakfast. She looks at the picture on the phone and start rearranging the table setting for it to look the absolute best for her breakfast picture on social media. The procedure is repeated a few times and the relaxed breakfast moment is transformed into an advanced photo shoot. Suddenly a super comes in with a distinct sound.Super 1: WHAT ARE YOU DOING?Super 2: We are defending democratic rights in war-torn countries.Super 3: Apply to basic military course at www.forsvarsmakten.se.Super 4: Logotype