Swedish Armed Forces (SwAF) Publicidad en TV y cine POST-IT DDB Stockholm

POST-IT

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Sector Gobiernos y otras autoridades
Media Publicidad en TV y cine
Mercado Suecia
Agencia DDB Stockholm
Director Mikael Marcimain
Creative Director Magnus Jakobsson, Fredrik Simonsson
Art Director Lisa Granberg, Daniel Mencak
Copywriter Martin Lundgren
Producer Mattias Coldén, Lia Eliasson
Account Supervisor Sandra Kaludjercic Bergman, Peter Kamstedt
Editor Gustav Öström
Publicado noviembre 2012

Creditos y descripciones

Advertiser: SWEDISH ARMED FORCES
Agency: DDB STOCKHOLM
Category: Public Awareness Messages
Editing Company: Chimney
Planner: Cornelia Wangel
Agency Producer: Elisabet Halming
Editor: Gustav Öström
Director Of Photography: Jallo Faber
Producer: Lia Eliasson
Account Supervisor: Sandra Kaludjercic Bergman
Art Director: Daniel Mencák
Creative Director: Fredrik Simonsson
Creative Director: Magnus Jakobsson
Art Director: Lisa Granberg
Copywriter: Martin Lundgren
Producer: Mattias Coldén
Director: Mikael Marcimain
Account Supervisor: Peter Kamstedt
Account Manager: Tina Munck

Brief Explanation
We follow a person in an office stock room searching for something. Finally he finds a box of post-its. He takes the whole box and leaves the room. We follow him back to his working space and we now see that he’s about to create a large-scale character from Space Invaders on the window. With rising enthusiasm he keeps putting up the post-its to complete his piece of art, seemingly with no thoughts for his real job. Suddenly a caption comes in with a distinct sound:Super 1: WHAT ARE YOU DOING?Super 2: We are defending democratic rights in war-torn countries.Super 3: Apply to basic military course at www.forsvarsmakten.se by Feb. 10.Super 4: Logotype