Impossible drive Saatchi & Saatchi Los Angeles para Toyota

Impossible drive

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Sector Hybrid Cars
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Saatchi & Saatchi Los Angeles
Publicado noviembre 2016

Creditos y descripciones

Title: That Will Never
Client: Toyota/ Prius Prime
Category: Automotive
Media: TV
Agency: Saatchi LA/ Saatchi & Saatchi Los Angeles
Toyota and Saatchi & Saatchi Los Angeles have launched a campaign for the new Prius Prime, named the most efficient car in America. The electric hybrid touts an EPA-estimated 133 MPGe and a larger battery capacity that allows users to run longer in EV mode.
To bring it all to life, the spot follows two characters in a Prius Prime traveling through history together. One of the characters scoffs at game-changing innovations including the invention of wheel, electricity, and steam engine trains. The dialogue plays into the reality that there will always be naysayers and skeptics who remain unimpressed with technological advancements and who don’t want to break away from the status quo.
The spot also speaks to the fact that drivers no longer have to compromise with the new Prime, showing off that it can run on either gas or eclectic mode.