Publicidad en TV y cine It's in our Nature Ogilvy & Mather USA

It's in our Nature

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Sector Servicios bancarios
Media Publicidad en TV y cine
Agencia Ogilvy & Mather USA
Publicado febrero 2010

Premios

AD STARS 2010
Finance/Services - Silver

Creditos y descripciones

Strategy:
Our objective was to communicate what was truly different about Shangri-la - their value of Asian hospitality and of welcoming all their guests with the same warmth, selflessness, respect and honour as they would members of their family in their own homes. Our ambition was to do this in a way that would appeal to our target audience's hearts, engage their emotions and make them stop and think.