Publicidad en TV y cine It's in our Nature Ogilvy & Mather USA

It's in our Nature

Añadir a la colección
Añadir una nota
Sector Servicios bancarios
Media Publicidad en TV y cine
Agencia Ogilvy & Mather USA
Publicado febrero 2010


Finance/Services - Silver

Creditos y descripciones

Our objective was to communicate what was truly different about Shangri-la - their value of Asian hospitality and of welcoming all their guests with the same warmth, selflessness, respect and honour as they would members of their family in their own homes. Our ambition was to do this in a way that would appeal to our target audience's hearts, engage their emotions and make them stop and think.