Larissa's call (subtitles) The Corner London para National Committee On Accident Prevention

Larissa's call (subtitles)

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Sector Anuncios de servicio público
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia The Corner London
Creative Director Tom Ewart
Creative Jack Denyer, Niall Kerry
Agencia de production Rogue Films
Director Tom Barbor Might
Publicado junio 2017

Creditos y descripciones

Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Media: TV
Category: Public interest
Client: National Accident Helpline
Agency: The Corner, London
Production: Rogue Films
Country: United Kingdom
Director: Tom Barbor-Might
Creative Director: Tom Ewart

Creative team: Jack Denyer
Creative team: Niall Kerry
Producer: Kristie Girvan
Producer: Maddy Easton
Strategist: Ollie Gilmore
Client Services: Lizzie Clayton
Client: Debbie Britton and Sue Carey