|Media||Publicidad en TV y cine|
|Agencia||Grabarz & Partner Hamburg|
|Agencia de production||Bubbles Film|
Creditos y descripciones
Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.