Wimbledon Publicidad en TV y cine In Pursuit of Greatness - Take On History McCann London

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In Pursuit of Greatness - Take On History

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Sector Equipos deportivos
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia McCann London
Creative James Crosby, Will Cottam
Publicado junio 2018

Creditos y descripciones

Category: Recreation, Leisure
Media: Film
Brand: Wimbledon
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Creatives: James Crosby, Will Cottam
Directors: Smith & Foulkes / Nexus Studios
Published: June 2018
History is the theme for this year's content campaign, a celebration of 150 years of The All England Club, 50 years of Open tennis, and many more.
Our animated launch film shows the evolution of Wimbledon through a single continuous tennis rally, beginning in 1877 with Spencer Gore and ending with Serena Williams. As each new era begins, the illustrative style evolves with it, capturing historic details such as radically changing fashions, pony rollers used to keep the courts in prime condition, TV broadcasts, and even the switch to yellow balls.