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JPMorgan Chase & Co is the largest bank in U.S. and the world’s sixth largest bank by total assets. It is headquartered in New York. According to Forbes this is a major provider of financial services.


History of J.P. Morgan


The modern history of this bank started with the merger of J.P. Morgan & Co., Chase Manhattan Bank, Bank One, Bear Stearns and Washington Mutual in 1996. However, J.P. Morgan & Company is known since 1895. It was the world’s first billion dollar corporation founded by J. P. Morgan in U.S.

This bank was one of the most influential companies on Wall Street. However, in 1959 it was difficult for the company to hold its position. As a result, J.P. Morgan merged with the Guaranty Trust Company of New York.

Today J.P. Morgan bank is known as JPMorgan Chase & Co. Its revenue was $95.66 billion in 2016.

Before 2000s J.P. Morgan & Co. logo showed the company’s name written on a blue background. Starting from 2008 their logo is based on “JPMorganChase” title written without spaces. It also includes a blue round symbol which consists of four shapes.

One of the most famous slogans of the bank says “The right relationship is everything.”


Advertising and Interesting Facts


The ads budget of the company was $70 million in 2016. JPMorgan Chase & Co. mostly invests in digital ads and TV commercials.

They used to cooperate with YouTube ads showing a series of commercials on popular channels. One of them was titled “Bank of the West Mobile Banking.” It showed a man resting in his tent. The video said “This is depositing a check in the West” and “This is mobile banking in the West.”

JPMorgan Chase & Co has print-based campaigns. Among them you could see a picture of two girls and their mother in a zoo. The print’s message was “Sometimes it takes 1,500 species to bring a student out of her shell.”

The corporation sponsors Chase Field in Arizona and Chase Center in San Francisco. The bank supports Major League Soccer. It is the official sponsor of the US Open and the principal sponsor of the English Premiership Rugby.

JPMorgan Chase partnered with InvestCloud to make this brand more popular among individual investors. The bank cooperated with LiftFund to help small business. Among its partners was Postal Savings Bank of China.

JPMorgan Chase & Co. awards are:
Best Banking Performer in U.S. according to Global Brands Magazine in 2016
World’s Most Admired Companies according to Fortune Magazine from 2015 to 2016.
Hellen Keller Achievement Award.