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Deere & Company is known to the world as John Deere. This corporation produces agricultural, construction, forestry machinery and other heavy equipment. The corporation also provides financial services and other related activities.


History of John Deere


The history of Deere & Company started when John Deere moved to Illinois in 1836. He opened a shop and worked as a general repairman. Later John was involved in producing small tools. In 1842 Deere partnered with Leonard Andrus to purchase a factory.

Because of the competitive market in 20th century Deer & Company started manufacturing gasoline tractors. Today this corporation has 67,000 employees all over the world. Its revenue was $26.6 billion in 2016.

The logo of the company shows a leaping deer. It has been used for over 155 years going through minor changes. Some of the older style variants had the deer leaping over a log. Deer & Company uses different logo colors for agricultural and construction products.

The most popular slogan of John Deere is “Nothing runs like a deer.”


Advertising and Interesting Facts


In 2016 John Deere’s ads budget was $1.38 billion.

Its most popular series of commercials is known as “Spread the World” where company exposes its equipment in different situations. One of such ads was shot featuring Dolph Lundgren.

Another campaign by Deere & Company was called “Deere Season” with the theme “Everything we’ve learned goes into everything we do.” This campaign included TV commercials and interactive banners appearing on such sites as Weatherbug.com, DIY.com, HGTV.com, Handyman.com, PGATour.com and Zillow.com.

The corporation released a series of prints titled “Every machine… an extension of you.” They showed how Deere’s equipment compliments workers.

John Deere is involved into a lot of sponsorships. The company helps to resolve the problem of World Hunger by transforming under-resourced agricultural communities in developing countries. They also invest in educational projects for youth and adults.

Deere & Company was the Title Sponsor of the John Deere Classic and PGA TOUR. Plus, they help CASE Institute.

John Deere cooperated with HCSS construction companies and partnered with Verizon’s Telogis. They worked with a Kesrpy startup testing drones during construction process.

Deere & Company’s awards are:
< AE50 Award 2016
ASABE
North Carolina State University Recognitions 2007
Iowa State University Prize 1990.