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Prada is an international brand. Its full name is known as Prada S.p.A. It is an Italian fashion house which provides luxurious things. The company specializes on leather handbags, travel accessories, shoes, perfumes and other accessories.

History of Prada

Prada’s history is known since 1913. Mario and Martino Prada opened a leather goods shop in Milan, Italy. Even though Mario Prada was against women being involved in business, his daughter Luisa Prada has been running the company for 20 years. In 90s the brand became a premium status symbol.

After a downfall in 2000s Prada has improved its sales. For example, its revenue was $3.91 billion in 2016.

Prada uses a simple black logo which resembles the elegance of the brand. It is made in a minimalistic style. It says “PRADA” in bold, black, capitalized letters. The font used has contrastingly thin and thick strokes. All of the letters have a serif décor but the “R” stands out because of a unique curving.

Unlike other worldwide companies Prada has no particular slogan. In most cases they simply write “Prada” or “Prada. Paris” at the end of their commercials.

Advertising and Interesting Facts

The ads budget of Prada was $571 million in 2013. The company’s models and actors are Daria Werbowy, Vanessa Axente, Sasha Pivovarova and others. The music for the fashion house is often composed by Frédéric Sanchez.

Prada had a cooperation with Willy Vanderperre for one of their campaigns which highlighted five different visual identities. The commercials included such models as Saskia de Brauw, Giedre Dukauskaite, Amanda Murphy, Kiki Willems, Kris Grikaite and Jing Wen.

In 2016 Prada filmed 27 models for another series of ads. The images were shot by iconic photographer Steven Meisel. Among the models you could see Roos Abels, Angelica Erthal, Caitie Greene, Natalie Westling, and others.

Prada sponsors Luna Rossa Challenge which is originally named Prada Challenge. It is an Italian sailboat racing. The company also provided outfit for the Olympic Italian sailing team in 2012. The fashion house was the sponsor of a Dinner for the Lunchbox Fund. In 2013 Prada supported a writing contest by Giangiacomo Feltrinelli Editore for that.

It is interesting that Prada had a partnership with LG. Together they produced a beautiful and simple design for one of the smartphones.

In 2011 the brand was listed on the Hong Kong Stock Exchange.