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Eurobest Awards 2017

Tipo de premio: Advertising Awards

Head Office EUROBEST 33 KINGSWAY LONDON WC2B 6UF UNITED KINGDOM

Sitio: https://www.eurobest.com/
Email: awards@eurobest.com
Teléfono: :+44 20 3033 4000

From the organiser of Cannes Lions, Eurobest is the world’s pre-eminent celebration of European creativity. It’s a festival that draws on the continent’s varied cultures and vibrant communities to inspire learning, interaction, debate, and a healthy dose of competition. eurobest is unique. It is the only festival of ideas that moves around Europe, bringing together thousands of participants united in a common goal – to identify, discuss and celebrate the very best in European creativity. Through its prestigious awards programme, its cutting-edge seminars and its exciting and eclectic locations, eurobest delivers inspiration and learning for the creatively curious, and those committed to producing, commissioning or distributing better work. In 2016 eurobest moves to Rome, the birthplace of classical civilisation and wellspring of countless creative and cultural wonders ever since. We are delighted to arrive at this most iconic of places, and can’t wait to bring our delegates into eurobest’s creative melting pot against the backdrop of the eternal city.

Winning a trophy at Eurobest is a huge creative achievement. It also presents hundreds of benefits for businesses: from building confidence – both internally and externally – to attracting the best talent and new clients.

 

Special Awards

Advertiser Of The Year: Intermarché

Network Of The Year:

1. DDB Worldwide

2. McCann Worldgroup

3. havas

Agency Of The Year:

1. adam&eveDDB, London

2. BETC, Paris

3. &CO, Copenhagen

Country Agency Of The Year:

BELGIUM
1. DDB BRUSSELS

2. HAPPINESS BRUSSELS, AN FCB ALLIANCE, Brussels

3. BBDO BELGIUM, Brussels

DENMARK
1. &CO, Copenhagen

FRANCE
1. BETC, Paris

2. DDB PARIS,

3. TBWA\PARIS,

GERMANY
1. JUNG VON MATT, Hamburg

2. SCHOLZ & FRIENDS, Berlin

3. DDB GROUP GERMANY, Berlin

ITALY
1. PUBLICIS ITALY, Milan

2. McCANN WORLDGROUP, Milan

NORWAY
1. TRY, Oslo

2. SMFB, Oslo

3. POL, Oslo

RUSSIA
1. GOOD, Moscow

SPAIN
1. THE CYRANOS//McCANN, Barcelona

2. MRM//McCANN SPAIN, Madrid

3. McCANN MADRID

SWEDEN
1. FORSMAN & BODENFORS, Gothenburg

2. ÅKESTAM HOLST, Stockholm

3. TBWA\STOCKHOLM

THE NETHERLANDS
1. N=5, Amsterdam

2. DDB & TRIBAL WORLDWIDE AMSTERDAM

3. WIEDEN+KENNEDY AMSTERDAM

UNITED KINGDOM
1. adam&eveDDB, London

2. McCANN LONDON

3. PUBLICIS LONDON

Independent Agency Of The Year:

1. Grabarz & Partners, Hamburg

2. Jung von Matt, Hamburg

3. N=5, Amsterdam

Media Network Of The Year:

1. MEC

2. VIZEUM

3. UM

The Eurobest Golden Palm:

1. Make Me Pulse, France

2. &CO. Productions, Denmark

3. New Land, Sweden

Tahras Workout

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Sector Human Rights
Media Publicidad en TV y cine
Mercado Bélgica
Agencia Boondoggle Leuven
Executive Creative Director Leon Jacobs
Creative Director Merel Van Den Broeck
Art Director Dirk Pierloot, Jonas Marysse
Copywriter Willem De Geyndt
Agencia de production Caviar
Publicado julio 2017

Premios

Eurobest Awards 2017
Creative Data Data Storytelling Gold Eurobest

Creditos y descripciones

Client: Wereldsolidariteit
Product (Service): Cleane Kleren
Agency: Boondoggle Leuven, Belgium
Entrant: Boondoggle Leuven, Belgium
Idea Creation: Boondoggle Leuven, Belgium
Creative Director: Merel van den Broeck (Boondoggle)
Art Director: Jonas Marysse (Boondoggle)
Art Director: Dirk Pierloot (Boondoggle)
Copywriter: Willem De Geyndt (Boondoggle.)
Executive Creative Director: Leon Jacobs (Boondoggle)
Agency Producer: Doris De Smet (Boondoggle)
Account Manager: Marjon Lepage (Boondoggle)
Account Director: Nico Croes (Boondoggle)
Managing Partner - Brand Development: Stijn Cox (Boondoggle)
Communications Manager: Jaklien Broekx (Wereldsolidariteit)
Film director: Edouard Valette (Caviar)
Producer: Geert de Wachter (Caviar)
Executive Producer: Eva Van Riet (Caviar)
Published: July 2017
The Campaign
Everyday more than 650,000 Cambodians go to work in garment factories to make the sports clothes in which millions of athletes and sports enthusiasts push themselves to the limits. The conditions inside many of these factories, and the long working hours, put a huge strain on the workers.
To make athletes and sports fanatics aware of this, we wanted to show how hard these workers work in terms they could understand. That's why we conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a garment factory.
We measured heart rate, calories burned, humidity, hours worked and temperature to show how hard they worked. We also demonstrated how little they get paid to produce these items that are sold at a premium around the world.
To further create awareness, we created a 2' online film to document our experiment, along with a 30" TV commercial (re-enactment) - asking members of the public to sign a petition to demand better working conditions for garment factory workers.
Hours worked: 10:03:48
Maximum air humidity: 85%
Maximum temperate: 34 degrees Celsius
Maximum heart rate achieved: 146bpm
Calories burned: 2439
Amateur and professional athletes rely on data from consumer fitness tracking devices to see how far they can push themselves. We wanted to use the same data from the same types of devices to show these sports people in what poor conditions garment workers have to push themselves to make their sports apparel.
Thus, this is using the data they understand to tell a story they need to hear.
We used the following devices:
- Apple Watch (Series 1) paired with iPhone 7
- Wahoo heart rate monitor
- Fitbit One
- Unknown integrated brand thermometer and humidity meter