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Eurobest Awards 2017

Tipo de premio: Advertising Awards

Head Office EUROBEST 33 KINGSWAY LONDON WC2B 6UF UNITED KINGDOM

Sitio: https://www.eurobest.com/
Email: awards@eurobest.com
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From the organiser of Cannes Lions, Eurobest is the world’s pre-eminent celebration of European creativity. It’s a festival that draws on the continent’s varied cultures and vibrant communities to inspire learning, interaction, debate, and a healthy dose of competition. eurobest is unique. It is the only festival of ideas that moves around Europe, bringing together thousands of participants united in a common goal – to identify, discuss and celebrate the very best in European creativity. Through its prestigious awards programme, its cutting-edge seminars and its exciting and eclectic locations, eurobest delivers inspiration and learning for the creatively curious, and those committed to producing, commissioning or distributing better work. In 2016 eurobest moves to Rome, the birthplace of classical civilisation and wellspring of countless creative and cultural wonders ever since. We are delighted to arrive at this most iconic of places, and can’t wait to bring our delegates into eurobest’s creative melting pot against the backdrop of the eternal city.

Winning a trophy at Eurobest is a huge creative achievement. It also presents hundreds of benefits for businesses: from building confidence – both internally and externally – to attracting the best talent and new clients.

 

Special Awards

Advertiser Of The Year: Intermarché

Network Of The Year:

1. DDB Worldwide

2. McCann Worldgroup

3. havas

Agency Of The Year:

1. adam&eveDDB, London

2. BETC, Paris

3. &CO, Copenhagen

Country Agency Of The Year:

BELGIUM
1. DDB BRUSSELS

2. HAPPINESS BRUSSELS, AN FCB ALLIANCE, Brussels

3. BBDO BELGIUM, Brussels

DENMARK
1. &CO, Copenhagen

FRANCE
1. BETC, Paris

2. DDB PARIS,

3. TBWA\PARIS,

GERMANY
1. JUNG VON MATT, Hamburg

2. SCHOLZ & FRIENDS, Berlin

3. DDB GROUP GERMANY, Berlin

ITALY
1. PUBLICIS ITALY, Milan

2. McCANN WORLDGROUP, Milan

NORWAY
1. TRY, Oslo

2. SMFB, Oslo

3. POL, Oslo

RUSSIA
1. GOOD, Moscow

SPAIN
1. THE CYRANOS//McCANN, Barcelona

2. MRM//McCANN SPAIN, Madrid

3. McCANN MADRID

SWEDEN
1. FORSMAN & BODENFORS, Gothenburg

2. ÅKESTAM HOLST, Stockholm

3. TBWA\STOCKHOLM

THE NETHERLANDS
1. N=5, Amsterdam

2. DDB & TRIBAL WORLDWIDE AMSTERDAM

3. WIEDEN+KENNEDY AMSTERDAM

UNITED KINGDOM
1. adam&eveDDB, London

2. McCANN LONDON

3. PUBLICIS LONDON

Independent Agency Of The Year:

1. Grabarz & Partners, Hamburg

2. Jung von Matt, Hamburg

3. N=5, Amsterdam

Media Network Of The Year:

1. MEC

2. VIZEUM

3. UM

The Eurobest Golden Palm:

1. Make Me Pulse, France

2. &CO. Productions, Denmark

3. New Land, Sweden

Shot/Reverse Shot

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Sector Móviles
Media Digital, Design & Branding, Case study
Mercado Francia
Agencia Buzzman Paris
Executive Creative Director Georges Mohammed Cherif
Creative Director Boucheron Philippe, Patrice Lucet
Publicado junio 2017

Premios

Eurobest Awards 2017
Design Sculptural Brand Installation & Experience Bronze Eurobest

Creditos y descripciones

Client: Huawei
Product (Service): Huawei P10
Agency: Buzzman Paris, France
Entrant: Buzzman Paris, France
Idea Creation: Buzzman Paris, France
Production: Buzzman Paris, France
Marketing Director: Vincent Vantilcke (Huawei)
Head of Digital & Media: Benjamin Mercadier (Huawei)
Digital Marketing Manager: Luisa Billamboz (Huawei)
PR Manager: Angeline Poupin (Huawei)
President and Executive Creative Director: Georges Mohammed-Chérif (Buzzman)
Vice-President: Thomas Granger (Buzzman)
Managing Director: Julien Levilain (Buzzman)
Creative Director: Philippe Boucheron (Buzzman)
Creative Director: Patrice Lucet (Buzzman)
Artistic Director: Carole Morlot (Buzzman)
Artistic Director: Yvonnic Le Bruchec (Buzzman)
Account Director: Thomas Crouzet (Buzzman)
Account Manager: Clément Chagnaud (Buzzman)
Head of Social Media: Julien Scaglione (Buzzman)
Social Media Manager: Noémie Gmür (Buzzman)
Head of PR & Communication / PR Assistant: Amélie Juillet / Kenza Bennani (Buzzman)
PR & Communication Assistant: Victoria Morin (Buzzman)
Head of TV Production: Vanessa Barbel (Buzzman)
TV Production: Assya Mediouni (Buzzman)
Assistant TV Production: Saveria Besset (Buzzman)
Event Production: La Lune Rousse (La Lune Rousse)
Synopsis:
The Campaign
Huawei opened a gallery at the Rencontres d’Arles, the biggest photography festival of the world…and invited the famous New York portraitist Billy Kidd for an interactive exhibition. People who were admiring the work could also be part of it.
Creative Execution
Portraits of New Yorkers taken by Billy Kidd were displayed, with Huawei smartphones above them.
Behind the scenes, the photographer could activate the smartphones remotely to take pictures of the audience’s reactions in front of its photos. These faces were then printed and displayed as well, in response to the portraits. They became part of the exhibit. The exhibition was designed and the smartphone were placed to get the best reactions, and to transform them into a piece of work.
Indication of how successful the outcome was in the market
For the first time, the spectators of an exhibition were able to be part of the work. They also discovered that the Huawei Smartphone was able to compare with the best black and white cameras.
With this innovation, the Huawei Gallery is the Rencontre d’Arles’ exhibition that has generated the bigger amount of conversations…and of media coverage.
More than 10K were shared on line. And we got more than 90M impressions in social media.
We had to convince people who are really involved in photography (photo lovers, journalists...), so we decided to catch them in Arles.