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IMC European Awards 2016

Tipo de premio: Advertising Awards

The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition by way of a reputable Awards competition, the IMC European Awards and education through the IMCC International Diploma. For more information, visit

Agency of the Year: Guns or Knives, Ireland (14 awards); BBDO, Belgium (7 awards) 


IMC European Awards 2016 Silver winners

Fight or flight

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Sector Cerveza
Media Publicidad en TV y cine, Digital
Mercado Irlanda
Agencia Guns Or Knives Dublin
Executive Creative Director Kevin Keenan
Agencia de production Cashmere Agency
Art Director Barry Sweeney
Copywriter Jack Robertson
Producer Emma Ellis
Publicado septiembre 2015


IMC European Awards 2016
Irish Winners Event Marketing Gold
Irish Winners Integrated Communication Silver

Creditos y descripciones

Brand: Heineken
Media: Online
Category: Alcoholic Drinks
Agency: Guns or Knives
Geo: Ireland
Heineken: Fight or flight
Campaign: It's your call #it'syourcall
Advertising Agency: Guns or Knives, Ireland
Executive Creative Director: Kevin Keenan
Copywriter: Jack Robertson
Art Director: Barry Sweeney
Account Management: Clare Connolly, Rose Paget
Producer: Emma Ellis
Production Company: Cashmere Media