Premios » ADC Awards » ADC Annual Awards 2016

ADC Annual Awards 2016

Tipo de premio: Advertising Awards

106 W. 29th Street (between 6th and 7th Avenues) New York, NY 10001

Sitio: http://adcglobal.org/
Email: info@adcglobal.org
Teléfono: 212-643-1440

The ADC 95th Annual Awards were presented on June 9, 2016, at a celebration held at the ADC Gallery in New York City. Alongside awards for Network, Advertising Agency, Design Agency, Digital Agency, Production Company, Client and School of the Year, 150 honors were presented to recipients from 21 different countries. This included two Designism Cubes for stellar work that affects positive societal or political change, as well as the ADC Black Cube for Best in Show.

NETWORK OF THE YEAR Leo Burnett Worldwide
ADVERTISING AGENCY OF THE YEAR BBDO New York
DESIGN TEAM OF THE YEAR Dentsu Inc.
DIGITAL AGENCY OF THE YEAR R/GA
PRODUCTION COMPANY OF THE YEAR Goodoil
CLIENT OF THE YEAR Loterias y Apuestas Del Estado
SCHOOL OF THE YEAR School of Visual Arts

DESIGN TEAM OF THE YEAR Dentsu Inc.

ADVERTISING AGENCY OF THE YEAR BBDO New York

Sex in the Digital Age

Añadir a la colección
Añadir una nota
Sector Publicaciones, Revistas
Media Design & Branding
Mercado Reino Unido
Agencia Wired
Executive Creative Director Billy Sorrentino
Publicado enero 2016

Premios

D&AD Awards, 2016
Magazine & Newspaper Design Magazine Front Covers Graphite Pencil
Magazine & Newspaper Design Consumer Magazines Wood Pencil

Creditos y descripciones

Agency: Wired
Client: Wired
Design Director Caleb Bennett
Executive Creative Director Billy Sorrentino
Senior Photo Editor Anna Goldwater Alexander
Publishing Company Wired
WIRED’s first-ever sex issue celebrated physical intimacy and technological connection, and it was full of surprises. Starting with the cover: a neon-bright field of color surrounding a small text message bubble with two suggestive emoji, and another showing the three dots that appear as someone types a reply. The dots were printed in silver ink so that as the magazine bends and moves they appear to animate. This was the intro to an issue full of unexpected perspectives on sex in the digital age. We told readers about demisexuality, a term that describes people who choose not to have sex. And Redbook, a site that enabled sex workers and johns to find each other. Then there’s the tale of a woman who found out that her romance was over thanks to a connected bathroom scale. Throughout the issue, first-person stories offered compelling, voyeuristic insights on everything from seduction by Spotify to gender-neutral dating. A photo essay featured the actual racy images that got photographers kicked off Instagram. Sex may be a familiar subject, but our approach was fresh and surprising. And it began with a visually bold yet concise cover.