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ADCE Awards 2017

Tipo de premio: Advertising Awards

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ADCE was created in 1990 by a group of professional design and advertising associations from around Europe. Today it is still owned and managed by its members, and its mission remains the same: to foster and reward excellence and to showcase European creativity as a whole.
We do that by representing the best of European advertising and design in an increasingly globalised market. The ADCE helps us speak European by enabling us to value Europe's diverse cultures, simultaneously favouring and benefiting national clubs around Europe.

Recognised as an authoritative voice internationally, ADCE promotes European creativity to the world and brings creatives together in Europe and beyond through its annual awards, events, programmes and publications.

Winners Announced!


ADCE Awards 2017 Gold winners

We're The Superhumans

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Sector TV/Radio Programas
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia 4creative
Creative Director John Allison, Chris Bovill
Creative Dougal Wilson, Alice Tonge, Jolyon White, Richard Biggs
Agencia de production Blink Productions
Director Dougal Wilson
Producer Ewen Brown
Publicado marzo 2016


Cannes Lions 2017
Film TV / Cinema Film: Media & Publications Grand Prix
Film Craft Film Craft: Casting Gold Lion
Film Craft Film Craft: Direction Gold Lion
Film Craft Film Craft: Achievement in Production Silver Lion
Film Craft Film Craft: Editing Silver Lion
Film Craft Film Craft: Use of Licensed / Adapted Music Silver Lion

Creditos y descripciones

Title: Were The Superhumans
(Dir. Dougal Wilson)
Product: Paralympics
Media: TV
Category: Publications & media
Client: Channel 4
Agency: Channel 4 Creative Services, London
Production: Blink
Country: United Kingdom
Director: Dougal Wilson
Executive Creative Director: chris bovill
Executive Creative Director: john allison
Creative Director: Alice Tonge
Executive Producer: Shananne Lane
Head of Production: Clare Brown
Executive Producer: Shananne Lane
Creative: Alice Tonge, Dougal Wilson, Jolyon White and Richard Biggs
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DoP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Channel 4 in the UK has just launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We're The Superhumans. The new spot launches as part of Channel 4's 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.The centrepiece of the campaign is a three-minute spot, We're the Superhumans, created by Channel 4's in-house 4creative team and directed by Blink Productions' Dougal Wilson. The film features a cast of more than 140 disabled people - including Paralympic athletes, musicians and members of the public from all walks of life - and celebrates the abilities of people with a range of impairments.
‘We’re The Superhumans’ gives an insight into over 140 individuals - both sports people and everyday people - with a huge range of disabilities, all overcoming their disabilities. The ad portrays superability over disability, reflecting the ‘Yes I Can’ of the music track, spreading awareness and drumming enthusiasm to Rio Paralympic Games.