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ANDY Awards 2018

Tipo de premio: Advertising Awards

989 Avenue of the Americas, 7th Floor New York, NY 10018

Sitio: https://www.andyawards.com/
Email: contact@andyawards.com
Teléfono: (212) 533-8080

The International ANDY Awards in its 54th year celebrates the best creative ideas decided by the highest caliber integrated jury, which will be led by Pete Favat, Chief Creative Officer, Deutsch, North America.  Work is also distinguished by craft, social good, innovation and bravery by highlighting collaborations between creative teams and marketers to serve as the new standard for the industry.

We will accept professional and student entries December 2017 – February 2018. To learn more please contact a member of the ANDY team.

 

Winners List

ANDY Awards 2018 Gold winners

LA Original - Space To Create

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Sector Destinatarios (Países y Lugares), Anuncios de servicio público
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia 72andsunny
Creative Director Ben Hodgin
Agencia de production HECHO EN 72
Publicado octubre 2017

Premios

ANDY Awards 2018
Craft - Gold

Creditos y descripciones

Campaign: LA Original
Agency: 72andSunny
Client: Mayor’s Fund For Los Angeles
Production Company: HECHO EN 72
Advertising Agency: 72andSunny
Agency Creative Director: Garrett Jones
Agency Creative Director/Logo Designer: Ben Hodgin
Agency Executive Strategy Director: Kelly Schoeffel
Agency Brand Director: Danielle Gard
Agency Brand Manager: Danielle Rivera
Agency Executive Film Producer: Marisa Wasser
Agency Partnerships and Legal Manager: Chris Profeta
Agency Lead Designer: Peter Reid
Music: “Humble” by Kendrick Lamar
Editor: Grant Lewis
Synopsis:
LA – The Creative Capital
What is Los Angeles’ brand? Los Angeles stands as a global leader from food to fashion to philanthropy, from the arts to architecture to education, from technology to theme parks, and from winning sports teams to—of course—movies, television and music. Many of the most innovative and entrepreneurial individuals on the planet call Los Angeles home because it uniquely provides a space to create.Brand LA is a Mayor’s Fund for Los Angeles initiative developing communications programs and events that showcase L.A. as the epicenter of creativity and innovation, a global city to work, live and play in. Brand LA led the marketing and social media communications for Why Lucus in LA? in 2014.The Fund’s Brand LA initiative also partnered with the Mayor’s Office of Economic Development to launch LA Original, a pilot program to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles. With more than 20 companies and retailers involved in the LA Original pilot program, support from the local advertising firm 72andSunny, and product line development from CAA/Global Brand Group, products will be available for purchase at a pop-up shop at the newly redesigned Westfield Century City (October – December 2017), at the Library Store at the Los Angeles Public Library Central Library (starting mid-October), and online through http://www.laoriginal.com.MFLA has a licensing arrangement with al LA Original partner designers and manufacturers. All proceeds from the LA Original pilot program received by the Mayor’s Fund for Los Angeles will go to supporting the Downtown Women’s Center’s “Made by DWC” program that teaches job training and maker skills to women transitioning out of homelessness.LA Original intends to support a variety of programs for LA’s creative entrepreneurs and manufacturers in the future.