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ANDY Awards 2018

Tipo de premio: Advertising Awards

989 Avenue of the Americas, 7th Floor New York, NY 10018

Teléfono: (212) 533-8080

The International ANDY Awards in its 54th year celebrates the best creative ideas decided by the highest caliber integrated jury, which will be led by Pete Favat, Chief Creative Officer, Deutsch, North America.  Work is also distinguished by craft, social good, innovation and bravery by highlighting collaborations between creative teams and marketers to serve as the new standard for the industry.

We will accept professional and student entries December 2017 – February 2018. To learn more please contact a member of the ANDY team.


Winners List

ANDY Awards 2018 Gold winners

It's a Tide Ad [60 sec]

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Sector Detergentes
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Associate Creative Director Rafael Segri, Max Mckeon, Frederico Mattoso
Executive Creative Director Paul Bichler
Creative Director Daniel Lobatón, Chad Baker
Art Director Erin Evon, Jacopo Biorcio
Copywriter Blake Morris
Senior Copywriter Maddy Kramer
Agencia de production Rattling Stick
Director Traktor
Publicado febrero 2018


D&AD Awards 2018
Film Advertising Tactical Film Advertising Black Pencil
Integrated Earned Media/Large Business (over 500 employees) Yellow Pencil
Film Advertising TV Commercial Campaigns Graphite Pencil
Writing for Advertising Writing for Film Advertising Graphite Pencil

Creditos y descripciones

Additional Info: Super Bowl LII / Super Bowl 52
Media: TV
Category: Cosmetics & toiletries
Client: Tide
Agency: Saatchi & Saatchi New York
Production: Rattling Stick
Country: United States of America
Director: TRAKTOR
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Paul Bichler
Creative Director: Daniel Lobaton
Creative Director: Chad Baker
Art Director: Erin Evon
Art Director: Jacopo Biorcio
Copywriter: Blake Morris
Assoc Creative Director: Max McKeon
Assoc Creative Director: Frederico Mattoso
Assoc Creative Director: Rafael Segri
Senior Copywriter: Maddy Kramer
Executive Producer: Jeff Shupe
Executive Producer: Richard Ulfvengren
Executive Producer: Dani Stoller
Executive Producer: Joe Biggins
DoP: hoyte van hoytema
Chief Executive Officer: Andrea Diquez
Director of Integrated Production – Jenny Read
Director of Business Affairs - Robin Oksenhendler
Senior Business Affairs Manager - Lisa Rimmer
Strategy Director - Nayantara Mukherji
Digital Director - Alan Lin
Strategist - Corina Arnal
SVP, Regional Account Director - Nick Miaritis
VP, Account Director - Ryan Martin
Senior Account Supervisor - Jennifer Brotman
Account Supervisor - Guillermo Betancourt
Ecommerce Account Manager - Jed Karnowski
Account Executive - Jennifer McGill
Assistant Account Executive - Courteney Case
Partner - Joe Biggins
Head of Production - Richard McIntosh
Production Designer - Tom Hartman
Line Producer - Rachel Curl
Editorial Company: Arcade Edit
Editor - Jeff Ferruzzo
Assistant Editor - Jeff Lopus
Executive Producer - Sila Soyer
Producer - Andrew Cravotta
VFX: The Mill
Creative Director - Becky Porter
VFX Supervisor - James Allen
Executive Producer - Anastasia von Rahl
Producer - Marcus Speaker
Music: Personel Music
Composer - Alexis Estiz
Producer - Courtney Jenkins
Mixer: Philip Loeb
Color: Tom Poole
Media: Hearts and Science
Executive Business Director - Daniel Bueckman
Director, Senior Category - Scott Minor
Director, Video Investment - Shari Wyler
Associate Director, Biddable Social - Mariko Hunt
Associate Director, Biddable Search - Cate French
Supervisor, Search - Kevin Bonnesen
Strategy Supervisor - Claire Richard
Strategy - Steven Signore
Strategist, Biddable - Rebekah Hsiung
Managing Director, Optimum Sports - Jeremy Carey
Senior Director, Optimum Sports - Matt Greenberg
Account Director, Optimum Sports - Kristen Grey
Associate Director, Optimum Sports - Sam Levy
Associate Director, Optimum Sports - Neil Messing
Supervisor, Optimum Sports - Jack Knobloch
Celebrity Talent Acquisition: Platinum Rye Entertainment
Senior Director, Talent - Lori Heckman Golden
Director, Sports Marketing - Brad Griffiths
Manger, Talent - Megan Ryan
PR: Taylor
Managing Partner - John Liporace
Vice President - Travis Rexroad
Vice President - Brianna Kauffman
Account Supervisor - Alex Stathis
Senior Account Executive - Kayla Kaplan
Assistant Account Executive - Halley Barnes
Creative Director - Brianna Bishop
Senior Copywriter - Chris Shreve
Social Media Manager - Mike Macias
Chief Strategy Officer - Joydeep Dey
Group Senior Vice President - Lindsay Kamin
Senior Vice President - Dustin Sveum
Senior Vice President - Samantha Halpern
Senior Vice President - Marissa Festante
Vice President - Alex Taylor
Sports Marketing: MKTG
Senior Vice President - Sam Riber
Senior Director - Jordan Futscher
Account Associate - Rob Sipniewski
Date: February, 2018
Somewhat irrefutable proof that every Super Bowl ad is a Tide ad. Direct from NFL Super Bowl LII 2018, Tide and David Harbour claim every time you see clean clothes, it’s a Tide ad.
Saatchi & Saatchi New York has lauched Tide's 2018 Super Bowl campaign. the brand hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being advertised, the people singing (and dancing) its praises were wearing the cleanest and freshest clothes imaginable, leading viewers to only one conclusion: every ad is a Tide ad.