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Cannes Lions 2017

Tipo de premio: Advertising Awards

We believe creativity is a force for business, for change and for good in the world. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its epicentre.

From 17–24 June 2017, a diverse community of communications, marketing, entertainment, design and tech talent from 90+ countries worldwide will come to Cannes to learn, network and celebrate.

Final entry deadline: 20 April 2017.

Special Awards

Agency of the Year: ALMAPBBDO São Paulo

Healthcare Agency of the Year: MEDULLA COMMUNICATIONS Mumbai
Independent Agency of the Year: DROGA5 New York
Network of the Year: OGILVY & MATHER
Healthcare Network of the Year: MCCANN HEALTH
Media Network of the Year
Palme d'Or: TOOL USA
Holding Company of the Year: WPP

Borders Rio Bravo

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Sector Aerolineas
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado México
Agencia Ogilvy & Mather Mexico
Chief Creative Officer Cesar Agost Carreno
Creative Director Jonathan Betancur
Art Director Leonardo Orozco, Jocelyn Contreras
Copywriter Alan Alexis Ramírez Mendoza
Producer Juan Pablo Osio
Publicado octubre 2016


Cannes Lions 2017
Outdoor Billboards & Street Posters: Travel & Transport Gold Lion Campaign
Print And Publishing Print: Travel & Transport Silver Lion Campaign

Creditos y descripciones

Title: Borders Rio Bravo
Agency: Ogilvy & Mather
Brand: Aeromexico
Country: Mexico
Entrant Company: Ogilvy & Mather, Mexico City
Advertising Agency: Ogilvy & Mather, Mexico City
Production Company: Ogilvy & Mather, Mexico City
Chief Creative Officer: Cesar Agost Carreño (Ogilvy & Mather Mexico)
Creative Vp: Iván Carrasco (Ogilvy & Mather Mexico)
Creative Director: Jonathan Betancur (Ogilvy & Mather Mexico)
Copywriter: Alan Ramirez (Ogilvy & Mather Mexico)
Art Director: Leonardo Orozco (Ogilvy & Mather Mexico)
Art Director: Jocelyn Contreras (Ogilvy & Mather Mexico)
Account Director: Vanya Martinez (Ogilvy & Mather Mexico)
Account Supervisor: Patricia Recinas (Ogilvy & Mather Mexico)
Producer: Juan Pablo Osio (Hogart)
Chief Creative Officer: Claudio Lima (Ogilvy & Mather Brasil)
Production Company: ShaktiProd, Mexico
Entry Summary:
In a moment when segregation and xenophobia were primary topics in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched “Borders”: a stand against those lines that divide people, geographically and philosophically.
We took Satellite images of three of the most important borders of Mexico and USA: Rio Colorado, Rio Bravo, and Ciudad Juarez, to show how Aeromexico keeps crossing borders to unite Mexicans with the world.