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Cristal Festival 2017

Tipo de premio: Advertising Awards

9 bis, rue Delerue – 92120 Montrouge, France

Sitio: http://www.cristalfestival.com
Teléfono: T. +33 (0)1 49 12 07 10

Nos vies numériques ont été profondément bouleversées. Le Digital étant devenu le combustible du XXIème siècle, il est de notre devoir de dompter cette société de l’information et ses données brutes. Redéfinissons la place du consommateur-citoyen et renouvelons sa relation avec les marques. Prenons-nous pour Montaigne ou Erasme le temps d’un festival : repensons l’époque afin que l’intelligence de la data soit au service du citoyen et du progrès. Osons l’humanisme digital, évitons les écueils du déterminisme technologique…

 

Advertiser's & Leader's Grand Cristal - Beyond Money Banco Santander MRM//McCann Spain

Prizelists 2017

DISASTER GIRL

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Sector TV/Radio Programas
Media Publicidad en TV y cine
Mercado Francia
Agencia BETC
Executive Creative Director Stéphane Xiberras
Creative Director Benjamin Le Breton, Arnaud Assouline
Art Director Julien Vergne
Copywriter Alexandre Girod
AD assistant Marie Glotin
Agencia de production Boogie Nights
Director Justine Boyd
Publicado octubre 2017

Premios

Cristal Festival 2017
Film Media Gold

Creditos y descripciones

BRAND: POLAR+
BRAND MANAGEMENT: Jean-Marc JURAMIE, Mathilde VILLETTE, Cassandre RICHARD, Céline PONTYGAYOT
AGENCY: BETC
AGENCY MANAGEMENT: Guillaume ESPINET, Elsa MAGADOUX, Mathilde LANÇON, Marie CHAPUIS
EXECUTIVE CREATIVE DIRECTOR: Stéphane XIBERRAS
CREATIVE DIRECTORS: Benjamin LE BRETON, Arnaud ASSOULINE
ART DIRECTOR: Julien VERGNE
COPYWRITER: Alexandre GIROD
AD ASSISTANT: Marie GLOTIN
HEAD OF ENTERTAINMENT: Lennie STERN
HEAD OF ACTIVATION: Julien LEVEQUE
HEAD OF STRATEGY: Guillaume MARTIN
CREATIVE PRODUCER: Victoria VINGTDEUX
PRODUCTION COMPANY: Boogie Night
SOUND PRODUCTION: Studio 31db
DIRECTOR: Justine BO
HEAD OF MEDIA: Romain MERIELLE, Juliette DUPUIS
Synopsis:
FIND OUT THE TRUTH ABOUT THE INTERNET’S MOST FAMOUS MEME WITH POLAR+ AND BETC
Internet memes – we’re all familiar with them and weall have our favorites. One meme that has been particularly popular is the Disaster Girl.
Its origins unknown, one day she just appeared in our feeds and browsers, the same image over and over, each time with a new funny background or caption.
 Its obscurity and mysterious ancestriesmay have contributed to its success but have also wrecked the minds of millions of internet users.
So, who better fit than POLAR+, the new CANAL channel dedicated to thrillers, to spread some light on the phenomenon?
For its launch, POLAR+ and its agency BETC wanted to show that nothing is more satisfying than an investigation, regardless of its topic.
In the documentary style film, we get to follow the serious police investigation going to the bottom with the origins of the iconic internet meme Disaster Girl, the girl with the devious smile in front of a house on fire.
 The result of the investigation is shocking…