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D&AD Awards, 2016

Tipo de premio: Advertising Awards

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Sex in the Digital Age, 2

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Sector Revistas
Media Design & Branding
Mercado Reino Unido
Agencia Wired
Executive Creative Director Billy Sorrentino
Publicado enero 2016


D&AD Awards, 2016
Magazine & Newspaper Design Magazine Front Covers Graphite Pencil
Magazine & Newspaper Design Consumer Magazines Wood Pencil

Creditos y descripciones

Agency: Wired
Client: Wired
Design Director: Caleb Bennett
Executive Creative Director: Billy Sorrentino
Senior Photo Editor: Anna Goldwater Alexander
Publishing Company: Wired
WIRED’s first-ever sex issue celebrated physical intimacy and technological connection. We sought out ways to delight our readers, starting with the cover: a neon-bright field of color surrounding a small text message bubble with two suggestive emoji, and another showing the three dots that appear as someone types a reply. The dots were printed in silver ink so that as the magazine bends and moves they appear to animate. Sex may be a familiar subject, but our approach was fresh and surprising.