"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
Coloribus is a place where you can see world’s famous advertising festivals that are regularly held to estimate the contribution of advertising agencies to the industry, and find latest award events winners.
Goods sell better due to good promotion. Efficient ad agencies gain and spent a lot of money on making a product best selling. Agencies’ teams hire professionals to create the most impressive and memorable advertisement to call people to action of purchase. Finally the result brings fame and profits to all from manufacturer to the agency promoting the goods that have become best selling in the market.
Working in the industry agency specialists master their skills, make themselves and the agency both famous and praised. And this becomes possible due to specialized festivals in the industry that are held annually to estimate the high level of professional skills of ads makers.
Cannes Lions International Festival of Creativity is a global event in the market world. Born on the basis of another cinematographic festival annually held in Cannes since 1940s of the 20th century the 7-day festival of Cannes Lions awards is held annually in Palais des Festivals et des Congrè. The prizes are awarded in various categories for achievements of agencies, web site and application designers, advertisers and creatives. The Winners are chosen by a jury of professionals of different industries.
The works are awarded Bronze, Silver and Golden Lions and Gran-Prize in a number of nominations.
CLIO Awards established by Wallace A. Ross in 1959 and having the name of a Greek goddess is one of the most famous and prestigious world awards in advertising, design and communication industries. Initially the prize was awarded only for achievements in international TV and movie, then radio was added in 1967. Today the organizers are an American publishing house Prometheus Global Media. Nominations of the contest include: Design, Innovative Media, Audio, Public Relations, Digital & mobile, etc. The award winners have been Ogilvy & Mather Buenos Aires (brand — TEDx), AKQA London (Heineken), BBDO Toronto (Skittles), brands of Durex, Axe, Volkswagen.
D&AD award has been held by a non-commercial London organization D&AD since 1962 in two levels: The Yellow Pencil (an equivalent of silver medal in sport) and The Black Pencil (the main prize) and two types — Professional Awards и Student Awards. The nominations include categories like Web sites, Microsites, Sound design, Interface and Navigation, Photography.
The winners were such agencies like Forsman & Bodenfors (client — IKEA Sweden), Hakuhodo (client — Google), Ogilvy & Mather (client — IBM).
One Show is one of the most authorized festival setting standards for creative advertisement in printing TV, radio, outdoor advertising and innovative marketing. Lectures and master classes are held within the festival in New York.
Other famous advertising festivals are: The Golden Drum in Europe (since 1997), Lisbon festival Eurobest also including seminars in advertising conducted by experts in the industry, the Golden Hammer, held in Riga, in which specialist from all over the world can participate, not only advertisers and market specialists but also representatives of mass media.
The great variety of advertising festivals confirm popularity and high development of advertising industry. Participation in them is very prestigious, receiving awards proves the top class work of the agency that brings respect, popularity, fame and profits.
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