Awards » AD STARS » AD STARS 2010


Award Type: Advertising Awards

The Ad Stars 2010 Busan International Advertising Festival has released its winners list.

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Industry Cars
Media Film
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Director Leo Woodhead
Art Director Carolyn Davis
Copywriter Matthew Page
Producer Nick Beachman
Editor Ian Bennett
Released May 2010


London International Awards 2010
Television/Cinema/Online Film - Shortlist

Credits & Description

To demonstrate the agility of the compact Toyota iQ, the car was turned into a mouse. This meant it was able move a cursor on a giant screen and operate a desktop computer.
Before a live audience the Toyota iQ did all the things a normal mouse does, just on a much larger scale.
See how the we did it at

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D

Keywords: iQ, mouse, project, toyota, ad, small, car, nimble as a mouse, behind the scenes, event, new, zealand, photoshop, draw, live, stunt, test, drive, skid, drifting, first, miniature, design, art, keyboard cat, action, digital, apple, fast, automobiles, laptops, gaming, motor sports, computers, cars, engine, wireless, extreme, driving, software