Awards » AD STARS » Ad Stars 2017

Ad Stars 2017

Award Type: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Finger Dance

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Industry Adhesive Plasters
Media Film
Market Japan
Agency I&S BBDO Tokyo
Executive Creative Director Masaki Honda
Creative Director Takenori Hashimoto
Art Director Asuka Kondo, Bbdo Japan
Released October 2016

Awards

ADFEST 2017
Film Craft Lotus Casting Bronze

Credits & Description

Johnson & Johnson launched the Band-Aid “Kaiteki-Plus” (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product’s effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned “finger-tutter”, he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn’t ask for a more dynamic product demo. Dancing BAND-AID
Alternative Title: Finger-Tut
Category: Pharmaceutical
Media: Online
Category: Health
Client: Johonson & Johonson
Brand: Band Aid
Agency: BBDO
Advertising Agency: BBDO JAPAN, Tokyo, Japan
Executive Creative Director: Masaki Honda / BBDO Japan
Creative Director: Takenori Hashimoto / BBDO Japan
Creative Planner: Tatsuya Kawajiri / BBDO Japan
Art Director: Asuka Kondo / BBDO Japan
Producers: Kano Ishikawa, Shinji Kushiro / NIBAN-KOBO
Production Manager: Misato Kumagai / NIBAN-KOBO
Director: Eiji Tanigawa / Tokyo
Director of Photography / Cinematographer: Senzo Ueno / Tokyo
Gaffer: Masachio Nishida / free staff
Production Designer: AKI / CARNIVAL
Record Produser: Setsu Fukushima / Ongakushitsu
Geo: Japan
Published: October 2016
English Synopsis:
A World Famous Finger Dancer ”P-Nut”s Performs His New Dance While Wearing Band-Aid “Plus Comfort” On All His Fingers.
English Context Explanation:
Band-Aid “Plus Comfort” Is A Newly Launched Product That Is Easier To Move Comparing To Conventional Band-Aid. But From Glance, There Is No Difference From Conventional Band-Aid. What Needed Was Product Demonstration That Clearly Show The Improved Feature While Being Interesting. So Rather Than Creating Commercial, We Decided To Choose A Media People Love: Performance Video. In Collaboration With World Famous Finger Dancer " P-Nut", We Appeared On His Performance Video To Demonstrate Band-Aid plus Comfort” Improved Function.