Awards » AD STARS » Ad Stars 2017

Ad Stars 2017

Award Type: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Chase It

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Melbourne
Chief Creative Officer Jason Williams
Producer Andrew Mclean
Production Goodoil Films
Director Nathan Price
Released July 2016

Awards

ADFEST 2017
Film Craft Lotus Special Effects: Digital Visual Effects Bronze

Credits & Description

Bringing to life Honda's 'Power of Dreams', Leo Burnett Melbourne has created a campaign for the new Honda Civic that shows that anything is possible when you're bold enough to chase your dreams. The campaign features a launch film directed by Goodoil's Nathan Price. It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.
Media: TV
Category: Automotive
Client: Honda
Agency: Leo Burnett Melbourne
Production: Goodoil Films
Country: Australia
Director: Nathan Price
Senior Creative: Alex Metson
Senior Creative: Blair Kimber
Senior Creative: Joe Hill
Senior Creative: Garret Fitzgerald
Chief Creative Officer: Jason Williams
Producer: Andrew McLean
Executive Producer: Juliet Bishop
DoP: Ginny Loane
Senior Agency Broadcast Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Integrated Account Director: Nick Bennett
Account Executive: Alex Cusworth
Director of Integrated Strategy: Ilona Janashvili
Strategy Planner: Emily Gould
Senior Digital Strategist: James Duthie
Senior Digital Producer: Charles Crang
Associate Digital Creative Director: Tim Shelley
Digital Designer: Matthew Caminiti
Technical Director: Luke Torney
Senior Back-end Developer: Ken Chen
Front-end Developer: Rami Yahya
Print Producer: John Trifonopoulos
Social Media Team: Chris Steele and Josh Popow
Production Designer: Guy Treadgold
Editor: Jack Hutchings - The Butchery
VFX & Supervisor: Colin Renshaw - ALT VFX
Sound Engineer: Sam Hopgood - SoundLounge
Soundtrack: Roger Hodgson