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Addy Awards 2013

Award Type: Advertising Awards

The American Advertising Federation (AAF) ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With over 60,000 entries and three separate judgings, the ADDY® Awards are the world's largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with the AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY® Award. Beginning with the 2002-2003 competition, the ADDY® Awards broaden in size, scope and stature through the inclusion of international entries, as part of a new tactical alliance between the AAF and the International Advertising Association (IAA).

Addy Awards 2013 Gold winners

HALLOWEEN OREO

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Industry Confectionery & snacks, Biscuits
Media Print, Magazine & Newspaper
Market United States
Agency DraftFCB New York
Executive Creative Director Jill Applebaum
Creative Director Megan Sheehan
Art Director Sebastien Zanini, Zhanna Chausovskaya
Copywriter Pierre Marie Faussurier, Brent Wollack
Photographer Richard Pierce
Account Supervisor Susan Polachek
Released January 2013

Awards

Addy Awards 2013
Consumer or Trade Publication - Gold

Credits & Description

Advertiser: MONDELEZ INTERNATIONAL
Agency: DRAFTFCB
Category: Sweet Foods & Snacks
Executive Creative Director: Jill Applebaum
Advertiser's Supervisor: Susan Burris
Photographer: Richard Pierce
Planner: Auro Trini Castelli
Copywriter: Brent Wollack, Pierre-Marie Faussurier
Art Buyer: Illona Siller
Account Manager: Lori Johnson
Art Director: Zhanna Chausovskaya, Sebastien Zanini
Creative Director: Megan Sheehan
Account Supervisor: Susan Polachek