Awards » Art Directors Annual Awards » Art Directors Annual Awards 2009

Art Directors Annual Awards 2009

Award Type: Advertising Awards

Local 800 is a local union of the International Alliance of Theatrical and Stage Employees (IATSE). The "IA", as it is commonly known, is an international union, which exclusively represents employees in the entertainment industry, spanning the United States and Canada with more than 104,000 members. Local 800 is comprised of Art Directors, Graphic Artists, Illustrators, Matte Artists, Model Makers, Scenic Artists, Set Designers and Title Artists.

Art Directors Annual Awards 2009 Gold winners

HBO: Big Love "Wall of Secrets"

HBO

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Creative Director Mike Smith
Photographer Brad Harris
Released January 2009

Awards

New York Festival 2009
Outdoor - Gold
Avant Garde - Bronze

Credits & Description

Title "Big Love Mural Campaign"
Agency BBDO New York
City New York
Advertiser Home Box Office, Inc.
Brand Name HBO
Product Name Big Love
Business Sector TV/Radio Programs & Stations
Market United States
Country of Production United States
Language English
Type Outdoor / Out of Home
Everyone has something to hide.
That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else).
In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters.
Big Love’s season kicks off on January 18, 2009.
Advertising Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Mike Smith
Creative Director / Art Director: James Clunie
Creative Director / Copywriter: Pierre Lipton
Photographer: Brad Harris