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Kinsale Shark Advertising Festival 2012

Award Type: Advertising Awards

10 HERBERT STREET, DUBLIN 2, IRELAND

Website: https://www.kinsalesharks.com/
Email: info@kinsalesharks.com
Phone: +353 87 411 2596

Ireland has been host to one of the most exciting and highly regarded TV, radio, cinema commercials, promotion and for the first year in 2008, advertising festivals. It attracts entries and delegates from around the world. All entries are judged on the spot by creative professionals.
This prestigious festival was launched in 1962.

Kinsale Shark Advertising Festival 2012 Bronze winners

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Industry Supermarkets
Media Film
Market United States
Agency BBDO New York
Director Dave Meyers
Executive Creative Director Wil Boudreau
Art Director Joe Volpicelli, Jake Blumenau
Copywriter Colin Ilsley
Producer Jim Bouvet, Steve Frediksz
Editor John Piccolo, Sebastian Fidler
Production Mass Market
Released July 2012

Awards

Kinsale Shark Advertising Festival 2012
TV BEST USE OF POST PRODUCTION/SPECIAL EFFECTS BRONZE

Credits & Description

Category: Art Direction
Advertiser: LOWE'S
Product/Service: LOWE'S
Agency: BBDO NEW YORK
Production Company: @radical.media, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Wil Boudreau
Copywriter: Colin Ilsley
Art Director: Joe Volpicelli/Jake Blumenau
Agency Producer: Kevin Wilson (Executive Producer)/Zubin Simpson (Assistant Producer)
Producer: Jim Bouvet (Executive Producer)/Steve Frediksz
Director: Dave Meyers
Editor: John Piccolo/Sebastian Fidler
Post Production: Mass Market (Visual Effects Company)
Music: Girls Love Shoes/Home
Production Designer: Deborah Evans/Todd Holland
Special Effects Computer Graphics: Jim Gill/My Active Driveway
Director Of Photography: Marcelo Durst
EditingCompany: The Cutting Room
Production Designer: Deborah Evans/Todd Holland
Special Effects/Computer Graphics: Jim Gill/My Active Driveway
Director Of Photography: Marcelo Durst
Editing Company: The Cutting Room

English Description
In this spot, a couple walks into their home and every single piece of it, from the nuts and bolts in the door handle to the tiny screws inside a light switch, is taken apart and suspended in mid-air, revealing the inner components of the house's construction. The wide shot shows 8,000 individual pieces all accurately placed, layered, textured, animated and lit. Every piece comes back together as a man sits at his computer working on the MyLowes.com website, demonstrating how MyLowe’s helps you know your home inside and out.