"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
We founded PIAF in 2010 with the aim of bringing the world’s best advertisements to Prague, one of the most beautiful cities in Europe. However, the real beginning for us was not until PIAF 2011 when it became a competition of creativity in an entirely new way. PIAF had customers and agencies join forces towards the success of the advertisement and we also stressed the importance of creativity of marketing professionals and communications agencies in the compilation of our jury and conference program.
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