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Award Type: Advertising Awards
The jury, led by Ricardo Distefano, Creative Director at Heimat Berlin, came to a decision as to the winners of the PIAF International Festival. In total, 39 prizes and one Grand Prix were awarded. Exceptionally this year, the jury also announced the winners of CzechTourism Instaweek – a competition for influencers, who created a series of photos on the CzechTourism agency’s Instagram. The Award Ceremony concluded the two-day PIAF conference.
Most awards were given in the categories Audience Engagement and Media Engagement. It confirms the constant emphasis on content. The Grand Prix was awarded to Sea Hero Quest created by Saatchi&Saatchi London. The jury acknowledged both the technological approach and the social benefit of the project (dementia research). The special CzechTourism prize was awarded to Mike Clegg from England. Check out the full list of winners here: http://www.piafawards.com/competition/results
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