Awards » Spikes Asia » Spikes ASIA 2016

Spikes ASIA 2016

Award Type: Advertising Awards


Phone: +65 6224 6101

Spikes Asia is a collaboration between Lions Festivals and Haymarket. The Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

Special Awards

Grand Prix For Good: Leo Burnett Melbourne, Australia

Advertiser of the Year: Mars, Incorporated

Agency of the Year:

1. Colenso BBDO, Auckland
2. Clemenger BBDO Melbourne
3. Dentsu Inc., Tokyo

Independent Agency of the Year:

1. Party, Tokyo

2. Fred & Farid Shanghai
3. Enjin, Tokyo

Media Agency of the Year:

1. Starcom, Melbourne
2. Mediacom New Zealand, Auckland
3. PHD, Auckland

Spikes Palm Award:

1. Finch, Australia
2. Guilty Content, Australia
3. Revolver/Will O’Rourke, Australia

Shark dancer

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market China
Agency Ogilvy & Mather Shanghai
Creative Group Head Li Ning
Executive Creative Director Juggi Ramakrishnan
Production Rsa Films
Director Juriaan Booij
Released September 2015


Cannes Lions 2016
Film Craft Film Craft: Cinematography Bronze Lion

Credits & Description

Brand: Huawei
Media: Online
Category: Electronics & Technology
Advertising Agency: Ogilvy & Mather Shanghai
Agency: RSA
Country: China
Production Company: Rsa Films, London
Additional Company: Rsa Films, London
Managing Partner: Rasjida Bouharrak (Ogilvy&Mather, London)
Creative Group Head: Ning Li (Ogilvy&Mather, Shanghai)
Brand Team Leader: Arthur Yu (Ogilvy&Mather, Beijing)
Cco: Graham Fink (Ogilvy&Mather, Shanghai)
Director: Juriaan Booij (Rsa Films)
Ecd: Juggi Ramakrishnan (Ogilvy&Mather, Shanghai)
Sad: Qingrong Xu (Ogilvy&Mather, Shanghai)
Tv Producer: Henry Huang (Ogilvy&Mather, London)
Head Of Content: Charlie Macpherson (Ogilvy&Mather, Shanghai)
Account Director: Harriet Harrison (Ogilvy&Mather, London)
Acd: Martin Latham (Ogilvy&Mather, Shanghai)
Brief Explanation
The film tells the story of Cristina Zanato, an Italian woman living in Freeport, Bahamas, who has the extraordinary ability to put dangerous reef sharks into a hypnotic state with just her touch. The story serves to show the importance of power of touch as a form of communication, and positions Huawei’s Smart S as the first phone to use touch in a revolutionary, powerful way.