"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
Award Type: Advertising Awards
The Super Bowl was created as part of the merger agreement between the National Football League (NFL) and its competitive rival, the American Football League (AFL). After its inception in 1920, the NFL fended off several rival leagues before the AFL began play in 1960. The intense competitive war for players and fans led to serious merger talks between the two leagues in 1966.
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