Awards » The Mobius Advertising Awards » Mobius Awards, 2014

Mobius Awards, 2014

Award Type: Advertising Awards

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Mobius Awards was established in 1971 in Chicago as part of the U.S. Television and Radio Commercials Festival. It has been in continuous operation since, keeping up-to-date as the industry constantly changes. Since 2001, Mobius has been under the leadership of Lee W. Gluckman Jr. The competition’s headquarters are now in the Los Angeles area of Redondo Beach, California.
Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography,  Point-of-Purchase, Print, Radio and Television mediums plus our Student competition.

XMEN FM CAMPAIGN

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Industry Records & Cinema Production
Media Case study
Market United Kingdom
Agency GLOBAL RADIO CREATIVE
Director Jonathan Wood, Stephen Huthwaite, John Hale
Producer Justin Sanders
Released February 2014

Awards

Mobius Awards, 2014
RADIO Entertainment Media, Promotion CERTIFICATE

Credits & Description

Nomination: Radio
Category: Best Use Of Medium* - Campaign
Award: Gold
Agency: Global Media & Entertainment
Brand: Twentieth Century Fox Film Company
Advertising Agency: Global Media & Entertainment
Production Company: Global Media & Entertainment
Creative Director: Jo Mccrostie
Creatives: Jonathan Wood, John Hale, Steve Huthwaite
Sound Engineer: Justin Sanders
Others Associated And Title: Antonio Garcia, Dan Riedo
Description (in 100 Words Or Fewer): On The Release Day Of X-Men: Days Of Future Past, Xfm Completely Rebranded To Become X-Men Fm, Including All Station Imaging, Weather Idents, The Website, Social Media Platforms, Even The Electronic Programme Guide Displays On Dab And Car Radios. Cast Interviews Featured Throughout The Day And Hugh Jackman Co-hosted The Breakfast Show. All Regular Advertising Was Removed, And Replaced By Ads For Official Brand Partners, Plus Fake Commercials For Fictional Advertisers Inspired By The Movie. Twentieth Century Fox Considered X-Men Fm To Be “the Best Thing Weve Done On Radio” And Contributed Towards Their Second Biggest Opening Weekend Ever.