Awards » ADC Awards » ADC Awards 2012

ADC Awards 2012

Award Type: Advertising Awards

106 W. 29th Street (between 6th and 7th Avenues) New York, NY 10001

Website: http://adcglobal.org/
Email: info@adcglobal.org
Phone: 212-643-1440

91TH ANNUAL AWARDS.

The Art Directors Club is one of the most concentrated groups of creative talent in the world, and is a gathering place for leaders in visual communication. ADC Members share the vision of our founder, Louis Pedlar, who brought his colleagues in advertising together in 1920 to dignify their profession and judge advertising art by the same stringent standards as fine art. For over ninety years ADC members have taken up Pedlar’s challenge by funding programs to Connect, Provoke and Elevate creative professionals around the world. Each year ADC brings together the best minds in the creative industries to celebrate the winners of our Annual Awards and Young Guns competitions, help a new generation of creative leaders rise up through the National Student Portfolio Reviews and Saturday Career Workshops, and celebrate the achievements of Hall of Fame inductees and GrandMasters recipients.

Tabcin: MATCH

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director M. Mercado
Creative Director D. Rial, D. Tuya, D. Oliveira, M. Goldberg
Art Director G. Fernandez
Copywriter J. I. Galardi
Photographer El Negro Pizzorno
Account Supervisor M. L. De Rosa
Released June 2011

Awards

Cannes Lions 2011
Press Lions OTC Pharmacy Gold

Credits & Description

1 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: MATCH
Advertiser/Client: BAYER
Product/Service: TABCIN COUGH MEDICINE
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Advertising Agency: Y&R BUENOS AIRES, ARGENTINA
Executive Creative Director: M. Mercado
Creative Director: D. Tuya/D. Rial/M. Goldberg/D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser's Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno
Agency Producer: F. Costanza/D. Romanos/G. Cardozo