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ADCR Awards 2017

Award Type: Advertising Awards

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ADCR Awards 2017 Gold winners

Piter By Bushe Bakery [70min webfilm]

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Industry Cafe
Media Film
Market Russia
Agency Red Pepper Film
Creative Director Danil Golovanov, Alexey Sobolev, Anna Gavrilova, Roman Pevzner, Pavel Buryak
Art Director Julia Uzkikh, Mika Koroteev
Copywriter Danil Golovanov, Alexey Sobolev, Anna Gavrilova, Roman Pevzner
Illustrator Dima Fathiev-Dolokhov
Creative Agency VGNC
Released October 2016


ADCR Awards 2017
Film & Radio Any Other (F&R) Gold

Credits & Description

Category: Food
Media: Content
Brand: Bushe Bakery
Agency: Red Pepper
Geo: Russia
Advertising Agency: Red Pepper Film, Moscow, Russia / VGNC, New York, USA
Creative Directors: Danil Golovanov, Anna Gavrilova, Roman Pevzner, Alexey Sobolev, Pavel Buryak
Art Director: Julia Uzkikh, Mika Koroteev
Copywriters: Alexey Sobolev, Danil Golovanov, Anna Gavrilova, Roman Pevzner
Illustrator: Dima Fathiev-Dolokhov
Published: October 2016
Description: “Piter by” is a branded content project which features a few short and long storylines with one unifying theme - these stories can only happen in the great multicultural city that is St. Petersburg.
The main task of the project was to show the special atmosphere of the second capital of Russia and the uniqueness of "Bushe" as one of it’s signature destinations. "Bushe" always plays a crucial part in the plot, either helping out a character at the final twist, or being the place where it all starts.