Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2014

Asia Pacific Advertising Festival (AdFest) 2014

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Website: http://www.adfest.com/
Email: Kem@ADFEST.com
Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2014 Gold winners

INSTANT NEWS SATIRE

Pin to Collection
Add a note
Industry Mobile phones, devices & accessories
Media Case study
Market New Zealand
Agency Colenso BBDO Auckland
Released February 2013

Awards

Spikes Asia 2013
Direct Best Use of Digital Media in a Direct Campaign Bronze
Digital Consumer Products Bronze

Credits & Description

Client SAMSUNG
Product SAMSUNG GALAXY NOTE II
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Type of Entry Digital: Online Advertising
Category Consumer Products
Title INSTANT NEWS SATIRE
Product/Service SAMSUNG GALAXY NOTE II
Entrant Company : COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency : COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency 2 : PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND
Rachel Mcauley Samsung Mobile Communication Manager
Peter Bromhead N/A Cartoonist
Nanette Miles Toybox Production Company Producer
Toybox Production Company
Vikash Deepchand Colenso Bbdo Digital Developer
Craig Thompson Colenso Bbdo Digital Designer
Toby Yonge Starcom Senior Planner
Jason Sullivan/Melissa Evans Apn Digital Media Strategist
Mike Cornwell Samsung Marketing Director
Andy Mcleish Colenso Bbdo Head Of Planning
Amanda Theobald/Jen Storey Colenso Bbdo Agency Producer
Justine Boyd Colenso Bbdo Group Account Director
Ben Polkinghorne Colenso Bbdo Copywriter
Anna Stickley Colenso Bbdo Art Director
Dan Wright Colenso Bbdo Digital Creative Director
Levi Slavin Colenso Bbdo Creative Director
Nick Worthington Colenso Bbdo Creative Chairman
LINKS
Entry URL: http://www.ourshowroom.co.nz/instantsatire
BRIEF EXPLANATION
News is available instantly online yet the humble newspaper cartoon lags a day behind. So, to showcase that the Samsung Galaxy Note 2 is perfect for effortless and instant creativity, we made Instant Satire. Every day for a month New Zealand’s most respected and awarded cartoonist, Peter Bromhead, reacted instantly to top online news stories. The phone empowered him to draw a cartoon that appeared instantly next to the story it related to. The cartoon could finally keep up with the news. Thanks to the Note 2 and Peter, we went beyond the banner. We became part of the content.