Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2014

Asia Pacific Advertising Festival (AdFest) 2014

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2014 Gold winners


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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Thailand
Agency Lowe Bangkok
Creative Director Ruchi Sharma, Ricardo Turcios
Art Director Katrina Encanto Dlkwlowe
Copywriter Ej Galang, Sarah Ko, Gabriele Espaldon
Illustrator Surachai Puthikulangkura, Supachai U-Rairat Illusion Co. Ltd
Released May 2013


Cannes Lions 2013
Press Lions Craft; Illustration Gold
Press Lions Product & Service; Household: Cleaning Products Gold
Outdoor Lions Posters; Household Bronze

Credits & Description

Media: Print
Category: Household
Advertiser: UNILEVER
Agency: LOWE Bangkok, THAILAND
Chief Creative Officer: Eric Yeo/Dominic Stallard
Creative Director: Ricardo Turcios/Ruchi Sharma
Copywriter: Ej Galang/Sarah Ko/Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura/Supachai U-Rairat
Account Manager: Blair Wang/Yarita Witoelar
Other Credits: Ceo: Jeremy Hine (Lowe Bkk)/Computer Art: Naphaphorn Jaengsri (Lowe Bkk)Add Other credit: Print Producer: Piyachat Cholasap / Nuch Lertviwatchai (Lowe BKK), Global Creative Director: Basil Mina, Globa