Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2014

Asia Pacific Advertising Festival (AdFest) 2014

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2014 Silver winners


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Industry Mobile Communications
Media Viral
Market Egypt
Agency Leo Burnett Cairo
Director Ali Reed
Creative Director Ahmed Hussein, Maged Nassar
Art Director Ahmed Hamdalla Copywritter, Neviene Ragab, Islam Aboulenein, Mohamad Moftah
Copywriter Sherif Doss, Amina Megahed
Producer Fadi Fahim, Mohamed Farouk, Alaa El Dafrawy
Account Supervisor Christin Ghobrial - Fadi Shamaa
Editor Mohsen Abdelwahab
Production Light House Films
Released December 2012


Asia Pacific Advertising Festival (AdFest) 2014

Credits & Description

Advertiser: MOBINIL
Category: Viral Film
Advertising campaign: OLYMPICS
Director: Ali Ali
Production: Light House Films
Editing Company: Azman
Art Director: Islam Aboulenein
Sound Design/Arrangement: Hosni Ali
Creative Director: Maged Nassar, Ahmed Hussein
Art Director: Ahmed Hamdalla, Mohamad Moftah
Account Manager: Mohamed Aboulenein
Editor: Mohsen Abdelwahab
Director Of Photography: Pierre Mouarkech
Agency Producer: Shereen Mostafa
Account Supervisor: Christin Ghobrial
Chief Creative Officer: Bechara Mouzannar
Producer: Fadi Fahim, Mohamed Farouk, Alaa El Dafrawy
Sound Studio: Frequency Sound Solutions
Art Director: Neviene Ragab
Copywriter: Sherif Doss, Amina Megahed
Brief Explanation
Cultural Context: Prank callers are an everyday phenomena in Egypt. It's usually the men that constantly harass women over the phone.