Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2014

Asia Pacific Advertising Festival (AdFest) 2014

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Website: http://www.adfest.com/
Email: Kem@ADFEST.com
Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2014 Bronze winners

MONSTER PLAYGROUND

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Industry Mobile applications
Media Case study
Market Indonesia
Agency Iris Jakarta
Agency Lowe Jakarta
Executive Creative Director Keat Soh
Creative Director Jeremy Chia, Fajar Kurnia
Art Director Fajar Kurnia
Copywriter Jeremy Chia
Editor Iman Waskito
Released October 2013

Awards

Asia Pacific Advertising Festival (AdFest) 2014
MEDIA LOTUS BEST USE OF SCREENS & DISPLAYS BRONZE

Credits & Description

SUB CATEGORY : BEST USE OF SCREENS & DISPLAYS
COMPANY ENTERING : IRIS WORLDWIDE INDONESIA, JAKARTA
ENTRY TITLE : MONSTER PLAYGROUND
BRAND : MALL TAMAN ANGGREK
ADVERTISER : MALL TAMAN ANGGREK
ADVERTISING AGENCY : IRIS WORLDWIDE, JAKARTA
EXECUTIVE CREATIVE DIRECTOR : KEAT SOH
CREATIVE DIRECTOR : FAJAR KURNIA/JEREMY CHIA
COPYWRITER : JEREMY CHIA
ART DIRECTOR : FAJAR KURNIA/ERIK GUNAWAN/RANDY RAHARJA
PRODUCTION COMPANY : TOGE PRODUCTION, JAKARTA
EDITOR : RANDY RAHARJA/IMAN WASKITO
ILLUSTRATOR : RANDY RAHARJA/ERIK GUNAWAN
DESIGNER : RANDY RAHARJA/ERIK GUNAWAN
SOUND PRODUCTION COMPANY : NEON SOUND/RANDY RAHARJA, JAKARTA
SPECIAL EFFECTS COMPANY : RANDY RAHARJA, JAKARTA
THE BRIEF : TO REPOSITION MALL TAMAN ANGGREK BACK TO THE TOP OF MIND OF SHOPGOERS
THE SOLUTION : WE CREATED 10 MONSTERS WHO LIVE IN THE GIANT LED SCREEN AND LET PEOPLE INTERACT WITH THEM IN MANY WAYS.
THE RESULTS : MANY PEOPLE ESPECIALLY THOSE WHO ARE STUCK AT THE TRAFIC PLAY WITH THE MONSTERS AND THAT CREATES A SENSE OF OWNERSHIP AMONG PEOPLE. PRESS PICK UP THE NEWS AND CREATE GREAT PR VALUE FOR THE MALL.