Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2014

Asia Pacific Advertising Festival (AdFest) 2014

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2014 Bronze winners


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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market China
Agency J. Walter Thompson Beijing
Creative Director Nicky Zhang, Devin Zhao
Art Director Liang Zhou, Christine Klemmt
Copywriter Bernard Chan, Popeye Li, Nicolas Tian
Production JQK Production
Director Jinjing Zhu
Released May 2013


London International Awards 2013
TV/Cinema/Online Film Campaign Bronze Winners

Credits & Description

Following the worldwide launch of Windows 8 operating system, JWT Beijing releases an online advertising campaign of three videos with the intent of keeping top-of-mind momentum and buzz.
Category: Other
Client: Microsoft
Agency: JWT Beijing
Production: JQK Production, Beijing
Country: China
Director: JinJing Zhu
Chief Creative Officer: Polly Chu
Creative Director: Devin Zhao
Creative Director: Nicky Zhang
Copywriter: Popeye Li
Copywriter: Nicolas Tian
Copywriter: Bernard Chan
Art Director: Christine Klemmt
Art Director: Liang Zhou
Producer: Raymond Johnsen Lucas
Assoc Creative Director: gary wang
Agency Executive Producer: Amber Yu
Agency Producer: Tetsu Yu
Head of Digital Account Team: Wednesday Chi
Planner: Ratan Malli
Account Service: Ruston Spurlock, Chiara Capitanio, Sabrina Zheng, Fay Xie, Vivienne Huang
Brief Explanation
The language in this viral video is completely fake and is intended for humorous effect.Microsoft Windows 8 is a revolutionary operating system, using a touch screen instead of a mouse. Windows 8 also boots up in less than 10 seconds. We combined speed and touch and created an internet film showing women attempting to put their make-up on (touch) in 10 seconds (the new boot up time) with hilarious results.