Awards » The CUP - Asia Pacific AdFest » Asia Pacific Advertising Festival (AdFest) 2015

Asia Pacific Advertising Festival (AdFest) 2015

Award Type: Advertising Awards

1537 Town in Town 3/1 Srivara Road, Plubpla Wangthonglang Bangkok 10310

Website: http://www.adfest.com/
Email: Kem@ADFEST.com
Phone: +66 2 530 9300

Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

And for the first time, ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

ADFEST embraces and celebrates local culture and heritage. With the rich history of heritage and legacy, ADFEST aims for the recognition and preservation of such local value.

Asia Pacific Advertising Festival (AdFest) 2015 Gold winners

FUTURE TICKET

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Industry Public awareness
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Director Takashi Tomohisa
Executive Creative Director Yuya Furukawa
Creative Director Kota Tohata, Kaoru Sugano, Daito Manabe
Art Director Shinya Seino, Hiroyasu Kimura
Copywriter Kana Koyama
Designer Hiroyasu Kimura
Agency Dentsu Tec Inc.
Director Takashi Tomohisa
Production Rhizomatiks
Director Takashi Tomohisa
Released January 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF EXHIBITIONS AND INSTALLATIONS BRONZE

Credits & Description

SUB CATEGORY : MOBILE MARKETING
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : FUTURE TICKET
BRAND : NATIONAL STADIUM
ADVERTISER : JAPAN SPORT COUNCIL
ADVERTISING AGENCY : DENTSU INC., TOKYO
EXECUTIVE CREATIVE DIRECTOR : YUYA FURUKAWA (DENTSU INC.)
CREATIVE DIRECTOR : KAORU SUGANO/KOTA TOHATA (DENTSU INC.)/DAITO MANABE (RHIZOMATIKS)
COPYWRITER : KANA KOYAMA (DENTSU INC.)
ART DIRECTOR : SHINYA SEINO (DENTSU INC.)/HIROYASU KIMURA (RHIZOMATIKS)
FRONT-END PROGRAMMING : YUYA HANAI/KENTARO MITO/MINORU SAKO (RHIZOMATIKS)
BACK-END PROGRAMMING : HAJIME SASAKI/SHUNSUKE SHIINO (MOUNTPOSITION)
AGENCY PRODUCER : HIKARU IKEUCHI (DENTSU INC.)
EVENT PRODUCER : KOHEI AI/NAOTO YAMADA (DENTSU TEC INC.)
PRODUCTION COMPANY : RHIZOMATIKS, TOKYO/DENTSU TEC INC., TOKYO/
P.I.C.S CO., LTD, TOKYO
DIRECTOR : TAKASHI TOMOHISA
CINEMATOGRAPHER/D.O.P : MURYO HONMA (RHIZOMATIKS)
DESIGNER : HIROYASU KIMURA (RHIZOMATIKS)
EXECUTIVE PRODUCTION PRODUCER : HIDENORI CHIBA (RHIZOMATIKS)
PRODUCTION PRODUCER : TAKAHIKO KAJIMA (P.I.C.S CO., LTD)
PRODUCTION MANAGER : YOSHIE NISHIKAWA (P.I.C.S CO., LTD)
SOUND PRODUCTION COMPANY : FREELANCE, TOKYO
SOUND DESIGNER : AYAKO TANIGUCHI
SPECIAL EFFECTS COMPANY : TYMOTE, TOKYO/P.I.C.S MANAGEMENT, TOKYO
VISUAL EFFECTS : HITOSHI MORITA (TYMOTE)/TAKCOM (P.I.C.S.MANAGEMENT)
URL OF THE ENTRY : http://ourstadium.jp/photo/
THE BRIEF : THE NATIONAL STADIUM IN TOKYO WAS BUILT TO HOST THE 1964 TOKYO OLYMPICS.THE STADIUM HOLDS A SPECIAL PLACE IN THE HEARTS OF JAPANESE AS A SYMBOL OF JAPAN’S POST-WORLD WAR II RECOVERY. IT HAS HOSTED SPORTING EVENTS AT WHICH THE AUDIENCE WITNESSED MANY OF THE GREATEST MOMENTS IN SPORT HISTORY.ON 31ST MAY 2014, THE CURTAIN WAS BROUGHT DOWN ON THIS HALF-CENTURY OLD STADIUM.OUR MISSION WAS TO DEEPEN THE BOND BETWEEN THE PEOPLE AND THE STADIUM, AND TO SHARE THE FRESH START TOWARDS THE 2020 TOKYO OLYMPICS.
THE STRATEGY : THIS PROJECT WAS TO CREATE A COMMEMORATIVE 3D PHOTO FROM EACH PHOTOGRAPH TAKEN WITH MOBILE PHONE CAMERAS OF PARTICIPANTS. THE PHOTOGRAPHS WILL BE TURNED INTO TICKETS OF THE NEW NATIONAL STADIUM IN 2019. EVERYONE TOOK A PICTURE OF THE STADIUM SIMULTANEOUSLY FROM WHEREVER THEY WERE SEATED, AND THEN UPLOADED TO A SERVER. FROM THE INFORMATION OF THE PICTURE, THEIR POSITIONS WERE CALCULATED. THE 3D PHOTO WAS CREATED BY THE PIECES OF PHOTOGRAPHS TAKEN BY EVERYONE ON THE SPOT. ON THE WEBSITE, AS WELL AS LOOKING AT THEM FROM YOUR FAVORITE ANGLE, YOU COULD ALSO FIND YOUR OWN PHOTO.
THE RESULT : MANY FANS TOOK PART IN THE EVENT TO BID FAREWELL TO THE NATIONAL STADIUM, AND 3,836 PHOTOS WERE POSTED TO CREATE A COMMEMORATIVE 3D PHOTO.
 WE CREATED THE LAST PAGE OF THE NATIONAL STADIUM’S LONG HISTORY TOGETHER WITH THE FANS WHO HAVE LOVED THE STADIUM. IT BECAME AN UNFORGETTABLE EVENT. BESIDES DEEPENING THE BOND BETWEEN THE NATIONAL STADIUM AND ITS FANS, IT ALSO BECAME A KICK-START TOWARDS THE CHALLENGE THAT BEGINS IN 2019.