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Cannes Lions 2011

Award Type: Advertising Awards

The Cannes Lions Festival is the world's only truly global meeting place for creative professionals in the communications industry.

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Industry Automotive, Cars
Media Film
Market Netherlands
Agency Bsur Amsterdam
Director Brian Beletic
Art Director Ben Tucker, Rolando Córdova
Copywriter Rob Phillips, Gian Carlo Lanfranco
Account Supervisor Mia Drexl-Schegg
Production Smuggler
Production Sway
Released June 2011


Cannes Lions 2011
Film Craft Lions Special Effects & Computer Graphics Silver

Credits & Description

Type of Entry: Film Craft
Category: Special Effects & Computer Graphics
Advertiser/Client: MINI/BMW
Product/Service: MINI COUNTRYMAN
Entrant Company: BSUR AGENCY Amsterdam, THE NETHERLANDS
Advertising Agency: BSUR AGENCY Amsterdam, THE NETHERLANDS
Chief Creative Officer: Jason Schragger/Paulo Martins
Art Director: Rolando Cordova/Ben Tucker
Copywriter: Gian Carlo Lanfranco/Rob Phillips
Agency Producer: Corey Bartha
Planner: Stein Janssen
Account Manager: Thijs Van Dam
Account Supervisor: Mia Drexl-Schegg
Production Company: SMUGGLER Hollywood, USA
Director: Brian Beletic
Sound Design/Arrangement: Brian Emrich.
Post Production: Sway Studio
Special Effects/Computer Graphics: SWAY Studios
Brief Explanation:
The MINI Countryman is MINI’s first 4 door, 4 seat ‘getaway car’. Getting from A to B in the Countryman is where the true adventure lies In this film, we demonstrate its versatility by showing every way you can get to B, all at once. The MINI splits from 1 to 2 to 5 to 100 and eventually it reaches its destination on the back of a ferry with a lot of small stories along the way. We show its flexibility whilst staying true to the MINI soul and values: design, agility, customization and a special way of life.