Awards » Cannes Lions » Cannes Lions 2011

Cannes Lions 2011

Award Type: Advertising Awards

The Cannes Lions Festival is the world's only truly global meeting place for creative professionals in the communications industry.
Volkswagen: POOL

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Industry Cars, Business equipment & services, Traffic safety, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency DDB Buenos Aires
Executive Creative Director Hernan Jauregui, Pablo Batlle
Creative Director Fernando Tchechenistky, Lisandro Grandal, Diego Medvedocky
Art Director Alejandro Hara
Copywriter Emilio Yacon
Producer Nelson Zeljkovich
Released June 2011

Awards

Cannes Lions 2011
Press Lions Public Health & Safety Gold
Outdoor Lions Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Silver

Credits & Description

2 of 3 Campaign
Type of Entry: Posters
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Title: POOL
Advertiser/Client: VOLKSWAGEN
Product/Service: RESPONSIBLE DRIVING
Entrant Company: DDB ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: DDB ARGENTINA Buenos Aires, ARGENTINA
Executive Creative Director: Hernán Jáuregui/Pablo Batlle
Creative Director: Lisandro Grandal/Fernando Tchechenistky
Art Director: Alejandro Hara
Copywriter: Emilio Yacón
Account Manager: Cecilia King
Producer: Nelson Zeljkovich