Awards » Cannes Lions » Cannes Lions 2011

Cannes Lions 2011

Award Type: Advertising Awards

The Cannes Lions Festival is the world's only truly global meeting place for creative professionals in the communications industry.
TMB Bank: Make THE Difference

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Industry Banking & Financial Services
Media Film
Market Thailand
Agency Leo Burnett Bangkok
Creative Director Sanpathit Tavijaroen
Copywriter Chanwit Nimcharoen, Puttipong Pattanapongsagorn
Editor Magic Touch Sydney Retoucher, Dan@ The Editors
Released July 2011

Awards

Cannes Lions 2011
Cyber lions Viral video Bronze

Credits & Description

TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.



Client: TMB Bank Public Company Limited,
Thailand 
Advertising Agency: Leo Burnett Group Thailand by Arc Worldwide

Creative Director: Sanpathit Tavijaroen

Art Director: Park Wannasiri

Copywriter: Puttipong Pattanapongsagorn, Chanwit Nimcharoen

Producer: Sompetch Nuntasinrapachai

Account Service: Suthasi Sukpornsinchai, Phatarada Tritiprungroj

Directed by: Matt Devine of The Glue Society

D.O.P: Geoffrey Simpson

Producer: Alice Grant

Production Company: Revolver Film

Editor: Dan@ The Editors, Sydney

Sound Production: Jingle Bell Bangkok