Awards » Cannes Lions » Cannes Lions 2012

Cannes Lions 2012

Award Type: Advertising Awards

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.


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Industry Tires
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Art Director José Borba Maranhão Neto
Copywriter Igor Cabó
Photographer Platinum Fmd
Released April 2012


Cannes Lions 2012
Outdoor Lions Cars & Automotive Services Bronze

Credits & Description

Category: Cars & Automotive Services
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Advertiser GOODYEAR
Type of Entry: Posters
Category: Cars & Automotive Services
Title: BEAR
Advertiser/Client: GOODYEAR
Product/Service: GOODYEAR TYRES
Entrant Company: Y&R SÃO PAULO, BRAZIL
DM/Advertising Agency: Y&R SÃO PAULO, BRAZIL
Rui Branquinho (Chief Creative Officer)
Flavio Casarotti (Executive Creative Director)
Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall (Creative Director)
Valeria Ordonhez (Account Manager)
Igor Cabó (Copywriter)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
José Neto (Art Director)
Valeria Ordonhez (Account Manager)
Platinum Fmd (Photographer)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
Monica Beretta/Stephanie Wang/Juliana Gardim (Art Buyer)
Claudia Menezes/Felipe Wanderley (Account Supervisor)
Rui Moreira/Luciana Guidi (Advertiser's Supervisor)
Elaine Carvalho/Flavio Zamboni (Producer)
Media: Gustavo Gaion/Gabriela Ben David (Other Credits)