Awards » Cannes Lions » Cannes Lions 2010

Cannes Lions 2010

Award Type: Advertising Awards

Agency of the Year: AlmapBBDO, Sao Paulo

Network of the Year: BBDO

Independent Agency of the Year: Jung von Matt, Hamburg

Interactive Agency of the Year: Crispin, Porter + Bogusky, Boulder
Direct Agency of the Year: Abbott Mead Vickers BBDO

Media Agency of the Year: Leo Burnett Sydney

Palme d'Or: MJZ, USA

Advertiser Of The Year: Unilever

MADONNA & CHILD(REN)

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Industry Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market South Africa
Agency Ogilvy Johannesburg
Executive Creative Director Fran Luckin
Creative Director Bridget Johnson
Art Director Mike Groenewald
Copywriter David Kreuger
Producer Greg Pentopolous -Oaktree Studio
Photographer Pierre Peters
Account Supervisor Caree Ferrari
Typographer Ian Broekhuizen, Mike Martin
Illustrator Flip Hutton, Jo Dal, London Models
Released June 2010

Awards

Cannes Lions 2010
Outdoor - Bronze

Credits & Description

1 of 4 Campaign
Type of Entry: Ambient
Category: Ambient: Bars, Restaurants & Stores, etc.
Title: MADONNA & CHILD(REN)
Advertiser/Client: EXCLUSIVE BOOKS
Product/Service: BOOKS
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser's Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen/Mike Groenewald
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen
Description of Ambient execution:
The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.