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Cannes Lions, 2014

Award Type: Advertising Awards

Cannes Lions is the world's biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it’s the home of the great ideas changing the ways brands interact with their customers. Our Awards champion the best work from the past year and the Festival’s inspirational learning programme points the way forward.


The Creative Marketer of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.

Presented to Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, McDonald’s


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Industry Bread
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Luiz Sanches Jr.
Creative Director Bruno Prosperi
Art Director Marcelo Tolentino
Copywriter Marcelo Pignatari
Photographer Mariana Valverde
Released June 2014


Cannes Lions, 2014
PRESS LIONS Newspaper: Sweet Foods & Snacks Bronze Lion Campaign

Credits & Description

Brand: Bauducco
Media: Print
Category: Food
Agency: BBDO
Geo: Brazil
Bauducco toast: Astronauts
never underestimate the supporting role.
Advertising Agency: AlmapBBDO, Brazil
Advertising Agency : ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi
Creative Director: Renato Simões
Art Director: Marcelo Tolentino
Copywriter: Marcelo Pignatari
Account Vice President: Fernanda Antonelli
Account Director: Pedro Fragata
Photographer: Mariana Valverde