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Cannes Lions 2016

Award Type: Advertising Awards

Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry.

2016 SPECIAL AWARDS

HOLDING COMPANY OF THE YEAR

1. WPP
2. Omnicom
3. Interpublic

NETWORK OF THE YEAR

1. Ogilvy & Mather
2. BBDO
3. Y&R

AGENCY OF THE YEAR

1. AlmapBBDO, Sao Paulo
2. Grey New York
3. INGO, Stockholm

INDEPENDENT AGENCY OF THE YEAR

1. Droga5, New York
2. Jung von Matt, Hamburg
3. Wieden+Kennedy, Portland

PALME D’OR

1.Tool, USA
2. Epoch Films, USA
3. Stink, United Kingdom
4. Vrse.works, USA
5. O Positive, USA

Theraflu Thermoscanner

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Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Poland
Agency Saatchi & Saatchi Warsaw
Creative Director Kamil Majewski
Art Director Frédéric Doms, Patrycja Lukjanow
Copywriter Piotr Osinski, Marine Queré
Creative Agency Interactive Solutions Poland
Creative Agency Saatchi & Saatchi Switzerland
Production MSLGroup
Released March 2016

Awards

Cannes Lions 2016
Outdoor Use of Outdoor: Use of Digital Outdoor Bronze Lion

Credits & Description

Agency: Saatchi & Saatchi Poland Warsaw, Poland
Client: Glaxosmithkline Consumer Healthcare
Product: Theraflu
Entrant: Saatchi & Saatchi Poland Warsaw, Poland
Title: Theraflu Thermoscanner
Product/Service: Theraflu
Idea Creation: Saatchi & Saatchi Poland Warsaw, Poland
Idea Creation 2: Saatchi & Saatchi Carouge, Switzerland
Idea Creation 3: Interactive Solutions Warsaw, Poland
Pr: Msl Group Warsaw, Poland
Global Chief Creative Officer: Jason Romeyko (Saatchi & Saatchi Switzerland)
Executive Creative Director EMEA: John Pallant (Saatchi & Saatchi)
Creative Director: Kamil Majewski (Saatchi & Saatchi Poland / Interactive Solutions)
Copywriter: Piotr Osiński (Saatchi & Saatchi Poland / Interactive Solutions)
Art Director: Patrycja Lukjanow (Saatchi & Saatchi Poland / Interactive Solutions)
Copywriter: Marine Quéré (Saatchi & Saatchi Switzerland)
Art Director: Frédéric Doms (Saatchi & Saatchi Switzerland)
Executive Design Director: Rafał Nagiecki (Saatchi & Saatchi Poland / Interactive Solutions)
Digital Design Director: Rafał Bauer (Saatchi & Saatchi Poland / Interactive Solutions)
Digital Designer: Tomasz Szczyciński (Saatchi & Saatchi Poland / Interactive Solutions)
Global Digital Director: Magdalena Kubacka (Saatchi & Saatchi Switzerland)
Business Director: Paulina Ufel (Saatchi & Saatchi Poland / Interactive Solutions)
Account Manager: Izabela Siek (Saatchi & Saatchi Poland / Interactive Solutions)
Brand & Communication Planner: Marek Rosłan (Saatchi & Saatchi Poland / Interactive Solutions)
Director of Global Creative PR: Lee Sharrock (Saatchi & Saatchi)
Creative Technologist: Michał Księżuk (Saatchi & Saatchi Poland / Interactive Solutions)
Junior TV Producer: Olga Ładna (Saatchi & Saatchi Poland / Interactive Solutions)
Project Manager: Piotr Sobiech (Ejsak Group)
Managing Director: Arek Ejsak (Ejsak Group)
Marketing Director Poland: Arkadiusz Budziński (GlaxoSmithKline Consumer Healthcare)
Area Marketing Manager, Respiratory Health Multisymptom, CEE: Zoltan Rantal (GlaxoSmithKline Consumer Healthcare)
Theraflu Senior Brand Manager Poland: Adam Mickiewicz (GlaxoSmithKline Consumer Healthcare)
SVP Creative Director: Daniel Mailliard (Saatchi & Saatchi)
Brief Explanation
We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.
Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.
People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.
After measuring their temperature people were directed to prepare for a flu season with Theraflu.