Awards » Cannes Lions » Lions Health 2017

Lions Health 2017

Award Type: Advertising Awards

We believe creativity is a force for business, for change and for good in the world. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its epicentre.

Lions Health
17 - 18 June 2017

Final entry deadline: 20 April 2017.

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries. From chief creative officers to digital medicine leaders, a host of experts examine the intersection of health, creativity and technology, and inspire the industry with fresh, forward-thinking ideas.

Life-changing creativity is explored across three stages and two days of thought-provoking sessions that examine key trends and issues in healthcare communications. Demos of world-changing tech and health-centric exhibitions allow people to get a feel for the industry’s future. Two specialist awards celebrate stand-out healthcare and pharma communications, and meeting, mingling and sharing ideas is made easy with a busy programme of networking events.

Does Love Last Forever? [extended cut]

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Industry Health & Pharmaceutical Products
Media Film
Market Australia
Agency CHE Proximity Australia
Creative Group Head Brian Jefferson
Executive Creative Director Ant White
Creative Director Ben Stainlay
Junior Art Director Jake Blood
Junior Copywriter Anne Lau
Production Revolver/Will Orourke
Production The Glue Society
Director Pete Baker
Released December 2016


One Show 2018
Moving Image Craft Craft - Innovation in Moving Image Craft / Audio Gold

Credits & Description

A national hearing test disguised as a short film.
3.5 million Australian's have some form of hearing loss. 85% of them do nothing about it. 'Does Love Last Forever?'is a short film with two different outcomes, depending on your hearing ability. It’s a hearing test in disguise based around a love story that follows the lives of a couple over 40 years.
 Various audio and film techniques were used throughout the film to lead those who are hard of hearing to believe the relationship deteriorates over time.  
The aim is to get Australian's debating what they experienced and talking about the impact hearing loss has on their lives – ultimately prompting people to take an online hearing test to gauge their level of hearing loss, finding the steps they can take to overcome it.
Alternative Title: The Hearing Test In Disguise
Media: Web Film
Category: Public services & utilities
URL: http://www.doeslovelastforever...
Brand: Cochlear Hearing Implant
Corporate Name of Client: Cochlear Ltd
Agency: CHE Proximity
Country: Australia
Director: The Glue Society's Pete Baker
Head of Projects: Josh Mullens
Executive Creative Director: Ant White
Creative Director: Ben Stainlay
Group Creative Director: Brian Jefferson
Producer: Jasmin Helliar
Executive Producer: Michael Richie
Group Account Director: Mariana Rice
Senior Agency Producer: JEN LIVINGSTON
DoP: Stefan Duscio
Sound Design: Kathleen Burrows
Editor: Phillip Horn
Composer: Bruce Heald
Production Manager: Erin Maxwell
Senior Account Manager: Alice Jamieson
Cochlear Limited
Shaun Hand, General Manager, Cochlear Australia/ New Zealand
Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia/New Zealand
Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific
Kate Harrison, Social Media Manager, Cochlear Asia Pacific
Emma Ramsay, Clinical Education Manager & Audiologist, Cochlear Asia Pacific
Production Company: Revolver/Will Orourke, Sydney
Executive Producer/Head Of Projects: Josh Mullens (Revolver/Will Orourke)
Ceo: Chris Howatson (Che Proximity)
Managing Partner: David Halter (Che Proximity)
Group Account Director: Mariana Rice (Che Proximity)
Senior Account Manager: Alice Jamieson (Che Proximity)
Account Executive: Harry Manion (Che Proximity)
Executive Creative Director: Ant White (Che Proximity)
Group Creative Director: Brian Jefferson (Che Proximity)
Creative Director: Ben Stainlay (Che Proximity)
Junior Art Director: Jake Blood (Che Proximity)
Junior Copywriter: Anne Lau (Che Proximity)
Executive Producer: Tori Taylor (Che Proximity)
Junior Planner: Hannah Garcia (Che Proximity)
Head Of Investment: Daniel Bradley (Che Proximity)
Head Of Programmatic & Data Partnerships: Cameron Dinnie (Che Proximity)
Strategic Planner: Lily Tidy (Che Proximity)
Senior Tv Producer: Jen Livingston (Che Proximity)
Chief Operating Officer: Andrew Drougas (Che Proximity)
Screenwriter/Director: The Glue Societys Pete Baker (Revolver/Will Orourke)
Managing Director/Executive Producer: Michael Ritchie (Revolver/Will Orourke)
Producer: Jasmin Helliar (Revolver/Will Orourke)
Director Of Photography: Stefan Duscio (Revolver/Will Orourke)
‘Does Love Last Forever?’ follows Jake and Xanthe over four decades from when they first fall in love, develop a shared love of music, mature and have kids, all the way to the present day where the film resolves by posing the question: ‘Did love last?’ Depending on the viewers hearing ability, the film has two endings. For those who can hear well, their relationship remains loving. But for those hard of hearing, the couple’s relationship appears to deteriorate. Extensive patient data from audiograms informed the script that used certain words with consonants such as TH, S and F, which are harder to hear due to their higher frequency. The ability to lip read was gradually taken away, body language was choreographed to be interpreted negatively, and ambient background noises were introduced to create confusion for those with hearing loss. ‘Does Love Last Forever?’ is a hearing test in disguise.
Entry Summary:
In the film a “Harbour glimpse” is mentioned, which is a reference to being able to see a view of Sydney Harbour. “David Cassidy” is a pop singer and artist from the 1970s.“Walkman” is a personal music device that played audio tapes.