Awards » Cannes Lions » Lions Entertainment 2017

Lions Entertainment 2017

Award Type: Advertising Awards

We believe creativity is a force for business, for change and for good in the world. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its epicentre.

 

Lions Entertainment

21 - 22 June 2017

Final entry deadline: 20 April 2017.

Building brands in popular culture

The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose? Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers. 

That’s why Cannes Lions launched Lions Entertainment in 2016. Across two days during the main Festival week, a new and different crowd gather in the Palais to discuss the creation of culture that has commercial impact. Inquisitive clients come to seek out partners with extraordinarily deep insight into how people live and shop, so they can use this knowledge to elevate their brands. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with global brands and a new breed of creatives.

Lions Entertainment 2017 Bronze winners

Resistance Radio 2

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Industry Online Retail & E-stores
Media Radio
Market United States
Agency Campfire At Sapientrazorfish
Chief Creative Officer Mike Monello
Creative Director Steve Coulson, Sarah Hamilton
Art Director Dylan Werner, Emily Culberton, Patrick Raske
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Use of Music Silver Lion
Radio Use of Radio & Audio: Branded Content / Programming Silver Lion

Credits & Description

Title: Resistance Radio
Agency: Campfire At Sapientrazorfish
Brand: Amazon
Country: USA
Entrant Company: Campfire At Sapientrazorfish, New York
Advertising Agency: Campfire At Sapientrazorfish, New York
Production Company: Dinahmoe, Stockholm / 30th Century Records, New York / Nve, Los Angeles / Nylon Studios, New York / Scott Free Productions, Los Angeles
Creative Director: Steve Coulson (Campfire At Sapientrazorfish)
Creative Technologist: Mark Harris (Campfire At Sapientrazorfish)
Art Director: Dylan Werner (Campfire At Sapientrazorfish)
Art Director: Emily Culberton (Campfire At Sapientrazorfish)
Producer, Audio: Jason Saldanha (Campfire At Sapientrazorfish)
Account Director: Mike Knowlton (Campfire At Sapientrazorfish)
Account Executive: Lauralee Bent (Campfire At Sapientrazorfish)
Chief Creative Officer: Mike Monello (Campfire At Sapientrazorfish)
Head Of Industry And Consumer Brand: Brianna Lopez (Amazon Prime Video)
Brand Manager: Andrew Meengern (Amazon Prime Video)
Album Producer: Danger Mouse (30th Century Records)
Album Producer: Sam Cohen (30th Century Records)
General Manager: Michael Pontecorvo (30th Century Records)
Cmo Originals Marketing: Mike Benson (Amazon Prime Video)
Head Of Brand Marketing: Jenny Whitlock (Amazon Prime Video)
Creative Director: Sarah Hamilton (Amazon Prime Video)
Art Director: Patrick Raske (Amazon Prime Video)
Writer Producer: Joe Nichols (Amazon Prime Video)
Head Of Music, Amazon Originals: Bob Bowen (Amazon Prime Video)
Tv Music Executive, Amazon Originals: Melyssa Hardwick (Amazon Prime Video)
Script In English:
https://www.dropbox.com/s/khcd0ki7r8hgjv4/RR_Final_Script_%20Combined.pdf
Synopsis:
Emanating from a fictional 1962 where the Axis powers now control America, Resistance Radio is a looping radio drama, broadcasting hope and rebellion across the airwaves. It comprises 4 hours of original scripted drama from three DJ characters and introduces 18 specially created songs — reinterpretations of classic 60s tracks recorded on vintage equipment by Danger Mouse and Sam Cohen, and featuring performances by artists such as Beck, Norah Jones, Granddaddy, Sharon Van Etten, and more. Resistance Radio has been created to promote Amazon Studio’s original series The Man In The High Castle.
Entry Summary:
Based on the novel by Phillip K Dick, the complex narrative imagines 1962 America where the Allies lost WWII, and the Nazis and Imperial Japan have split control of the US. Syncing with, yet negating the show’s oppressive tone, Resistance Radio imagines a fictional radio broadcast from the show’s Neutral Zone. The campaign immerses listeners in the alternate history via a rock and roll music radio station, manned by three DJs trying to keep the American dream alive, giving a voice to the last holdouts of freedom among the dissenters and die-hard believers. In this dystopian reality, Resistance Radio provides work that reimagines music as we know it, from a world where Rock and Roll never existed, along with stories that tie into the major themes of the show’s premise.